Campus Directory

Mr. Basheer Daoud serves as the Vice President of Operational Excellence and Financial Management at the American University of Ras Al Khaimah (AURAK). He has over 30 years rich experience in finance, internal audit, public accounting and enterprise risk management including 18 years in senior management roles gaining these experiences from across different countries specifically in UAE, Canada, Oman and Yemen.

Before joining AURAK, he held a senior leadership position as the Executive Director of Finance at the American University of Sharjah (AUS) with many key achievements including where he led efforts to establish and manage investment strategy for endowments, created financial modeling for future financial planning, negotiated and restructured key government receivables, led and implemented transformation plans for Finance and Procurement that are based on people, processes and technology, put in place and implemented numerous financial policies and procedures. Before being appointed as the Executive Director of Finance, Mr. Basheer served as the Director of Internal Audit at AUS where he demonstrated his proficient understanding and implementation of IFRS, US GAAP, COSO framework, IIA Core Principles for the Professional Practice of Internal Auditing.

Mr. Basheer held key positions in various industries including a large steel manufacturing company in Canada, global energy and chemicals company in Yemen and big four audit firm in Oman and UAE.

Mr. Basheer holds an Executive Masters in Business Administration (EMBA) degree from the American University of Sharjah and Bachelor of Science in Accounting and Business Administration from the University of Jordan. He is also a Certified Information Systems Auditor (CISA) and a Certified Public Accountant (CPA) earning both certifications from the U.S.

Mr. Rajesh Prema boasts an impressive career that spans over 20 years across diverse sectors like Higher Education, Information Technology, and Aerospace. Currently serving as the Associate Vice President for Enrolment Management and Marketing at the American University of Ras Al Khaimah (AURAK), he has carved out a niche as a results-driven leader.

Prior to joining AURAK, he held a leadership position in Marketing at the University of Wollongong in Dubai (UOWD). During his 14-year tenure with UOWD, he played a pivotal role in shaping the university’s strategic marketing efforts and student recruitment initiatives, leaving an indelible impact on the institution's growth and reputation.

As the Associate Vice President of Enrolment Management at AURAK, Mr. Rajesh Prema contributes significantly to enhancing the university's brand presence both domestically and internationally. By implementing a range of strategic and tactical initiatives, he has driven record-breaking student enrolments, elevated brand awareness, and fostered community engagement. His remarkable achievements extend to develop new international markets to attract transnational students, enhancing institutional public relations, managing the budgets, optimizing media buying and sustainable operations to improve the efficacy, where his strategic decisions yield incredible ROI.

From strategic marketing to hardcore sales negotiation, from event management to student recruitment, Rajesh's competencies are diverse. His insight into digital advertising strategy, website development, marketing collateral management, and student recruitment makes him an indispensable asset in an age dominated by digital landscapes.

Mr. Rajesh Prema graduated with a master’s degree in international business from the University of Wollongong in Dubai (UOWD), where he specialized in Marketing, Supply Chain, Business, Finance, and Change Management. Prior to that, he earned his bachelor’s degree in Electronics and Communication Engineering from Pondicherry University, India. This multi-disciplinary education uniquely positions Rajesh at the intersection of technology and business.

Mr. Rajesh Prema boasts an impressive career that spans over 20 years across diverse sectors like Higher Education, Information Technology, and Aerospace. Currently serving as the Associate Vice President for Enrolment Management and Marketing at the American University of Ras Al Khaimah (AURAK), he has carved out a niche as a results-driven leader.

Prior to joining AURAK, he held a leadership position in Marketing at the University of Wollongong in Dubai (UOWD). During his 14-year tenure with UOWD, he played a pivotal role in shaping the university’s strategic marketing efforts and student recruitment initiatives, leaving an indelible impact on the institution's growth and reputation.

As the Associate Vice President of Enrolment Management at AURAK, Mr. Rajesh Prema contributes significantly to enhancing the university's brand presence both domestically and internationally. By implementing a range of strategic and tactical initiatives, he has driven record-breaking student enrolments, elevated brand awareness, and fostered community engagement. His remarkable achievements extend to develop new international markets to attract transnational students, enhancing institutional public relations, managing the budgets, optimizing media buying and sustainable operations to improve the efficacy, where his strategic decisions yield incredible ROI.

From strategic marketing to hardcore sales negotiation, from event management to student recruitment, Rajesh's competencies are diverse. His insight into digital advertising strategy, website development, marketing collateral management, and student recruitment makes him an indispensable asset in an age dominated by digital landscapes.

Mr. Rajesh Prema graduated with a master’s degree in international business from the University of Wollongong in Dubai (UOWD), where he specialized in Marketing, Supply Chain, Business, Finance, and Change Management. Prior to that, he earned his bachelor’s degree in Electronics and Communication Engineering from Pondicherry University, India. This multi-disciplinary education uniquely positions Rajesh at the intersection of technology and business.