BA in Mass Communication

BA in Mass Communication

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations.

Students can choose to specialize in digital media or public relations.

Vision

The Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations at the American University of Ras Al Khaimah (AURAK) will be a premier undergraduate degree program that meets the needs of the community, the nation, and the larger region.

Mission

The Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations will produce competent graduates with the requisite skills in their area of concentration to enable the application of both knowledge and skills to engage in research to benefit the community and the nation and thereby to ensure quality in the learners’ professional lives.

Program Goals

The goals and objectives of the Bachelor of Arts in Mass Communication are symbiotically aligned with the mission statement of the university and seek to achieve the objectives embedded in the statement. The Goals of the Mass Communication Program are to:

  1. Provide the student with a broad and deep knowledge about the study of communication, the similarities and differences between communication delivery modes, including their structure, processes, an ethical practice thereof, and significance in social and professional uses.
  2. Foster an understanding of the interdisciplinary nature, and the cultural, ethical and historical contexts of human communication.
  3. Enhance the student’s proficiency in research skills, use of technology and the media, critical, creative and analytical abilities to pursue knowledge independently and/or to engage in the pursuit of advanced higher education.
  4. Produce graduates who possess advanced practical and interpersonal skills that are grounded in the truth and ethically practiced and to have graduates who demonstrate the capacity to establish and evaluate communication relationships in order to lead and serve the community.
  5. Produce responsible and competent professionals with practical skills, social commitment and ethical standards that satisfy the demands of employment in the UAE, the region, and the world.

Program Student Learning Outcomes

AURAK Mass Communication graduates should demonstrate the ability to:

  1. Explain communication theory and demonstrate applications of relevant theoretical concepts for different mass communication fields
  2. Recognize key skills and employ contemporary tools for communicating effectively in realistic media environments
  3. Utilize appropriate messages and techniques for communicating effectively
  4. Apply research methodologies and models and implement these in communication work
  5. Identify factors characterizing the global nature of modern media systems
  6. Distinguish cultural issues in planning various forms of communication
  7. Analyze principles of ethics, fairness, and regulation as they relate to media practices.

Goals for the Digital Media Concentration

The Goals of the Digital Media Concentration are to:

  • Provide a strong foundation in the theoretical principles, approaches, techniques and practice of communication through digital media.
  • Produce graduates that have proficiency in communication and communication delivery mode skills that is applicable in diverse contexts.
  • Enhance the student’s proficiency in research skills by developing their critical, creative and analytical abilities, and the ability to work with communication technology and communication media.
  • Produce responsible professionals competent in communication in digital media and who satisfy the demands of employment and the needs of the community in the UAE and the wider region.

Student Learning Outcomes for the Digital Media Concentration

Upon completing the Bachelor of Arts in Mass Communication with a concentration in Digital Media, graduates will demonstrate the ability to:

  • Employ convergent technologies for production and expression of communication pieces for news, documentary, entertainment, and persuasive communication.
  • Apply latest trends in multimedia practices and uses for professional digital communication to a local or international context.

Goals for the Public Relations Concentration

The Goals of the Public Relations Concentration are to:

  • To foster an understanding of the interdisciplinary nature, and the historical and cultural contexts of human communication in English and in another modern language in all public relations roles
  • To enhance the learner’s proficiency in research skills, use of technology and the media, acquire critical, creative and analytical abilities to pursue public relations communication knowledge independently and to become lifelong learners and/or pursue advanced higher education
  • To demonstrate how contemporary public relation approaches and strategies may be used to improve communication with the audience in both public and private spheres
  • To listen to and to speak, and to read and write public relations texts thoughtfully and to demonstrate an ability to support any communication with truthful and honest responses that increase the trust of the audience
  • To write effective public relations texts and to create public relations in media.

Student Learning Outcomes for the Public Relations Concentration

Upon completing the program in Mass Communication with a concentration in Public Relations, graduates will demonstrate the ability to:

  • Discuss the characteristics of unique publics and design strategies to best establish symmetrical relationships with them.
  • Summarize modern principles of public relations practices and analyse how these can be used in the UAE and globally.

Career Opportunities

Jobs directly related to your degree include:   

  • Media planner
  • Multimedia specialist
  • Program researcher
  • Public relations officer
  • Producer

Jobs where your degree would be useful include:

  • Advertising account executive
  • Broadcast journalist
  • Editorial assistant
  • Event organizer
  • Information officer
  • Magazine journalist
  • Market researcher
  • Writer

Admissions Requirements

How to Apply

Please read the following carefully before completing the application form

  1. Applicants must complete the application themselves. All requirements on this application must be filled in. Incomplete applications will not be considered. It is preferable that all items be typed.
  2. Applicants are encouraged to apply early. They should not wait until their final examination results are announced.
  3. Please note that submitting an application, paying the application fee and receiving an ID number does not in any way mean that an applicant is admitted to the university. Admission is offered in writing to qualified applicants only after an official evaluation of their credentials is performed by the Office of Admissions.
  4. The offer of admission is valid only for the academic semester for which the applicant applies. Applicants who wish to defer their admission to the following semester must submit a written request to the Office of Admissions not later than one month before the beginning of the semester. Admission consideration for the following semester will depend on meeting the established requirements and available seats.
  5. In case seats are not available in the semester you selected, AURAK will consider your application for the following semester.
  6. All documents presented to complete an application for admission are the property of the university. Applicants, whether accepted or not, may not claim them back.

Forms and Checklist

High School Requirements

Academic School

Academic Program

Admission Criteria

School of Arts and
Science

BA in English Language
BA in Mass Communication

UAE Curriculum

Advanced (Scientific)

70%

 
General (Literary) 70%  
Non UAE Curriculum The University Recognizes all the other certificates and converts their grades to the equivalent grade.
BS in Biotechnology UAE Curriculum Advanced (Scientific) 70%  
General (Literary) 70% Successful completion of the qualifying subjects: Physics, Biology and Chemistry at AURAK.
Non UAE Curriculum The University Recognizes all the other certificates and converts their grades to the equivalent grade.
School of Business (All Business Programs) UAE Curriculum Advanced (Scientific) 70%  
General (Literary) 70%  
Non UAE Curriculum The University Recognizes all the other certificates and converts their grades to the equivalent grade.
School of Engineering (All Engineering Programs) UAE Curriculum Advanced (Scientific) 70%  
General (Literary) 90% Score 90 or above in Math and Science subjects
in school. And pass one qualifying subject at AURAK.
Non UAE Curriculum The University Recognizes all the other certificates and converts their grades to the equivalent grade.
 

Conditional Admissions:
AURAK offers conditional admissions to students who are slight below the minimum admission criteria and specific curriculum's.

English Proficiency Requirements

Name of Exam

Score

IELTS

5.0 Band

TOEFL - Paper based

500

TOEFL - Internet Based

61

Cambridge English Test - Advanced 41
Pearson's Test of English - Academic 36-41
City & Guilds TESOL B1
Admissions Procedure

Tuition and Fees

Academic Year 2018 - 2019

Undergraduate Program

Amount (AED)

Due by:

Application

500

Application submission, non-refundable

Admission

500

Issuance of Admission Letter; and Non-refundable
Tuition (12-16 credits) 24,150 Per Semester, payable by first day of class or make arrangement with Finance department
Tuition- Part time 1,575 Per credit hour, payable by first day of class or make arrangement with Finance department
New Program - Undergraduate Amount (AED)  Due by:
Electrical Engineering (12-16 Credits) 24,150 Per Semester, payable by first day of class or make arrangement with Finance department
Electrical Engineering - Part time 1,470 Per credit hour, payable by first day of class or make arrangement with Finance department
Architecture Engineering (12- 16 Credits) 25,200 Per Semester, payable by first day of class or make arrangement with
Finance department
Architecture Engineering - Part time 1,575 Per credit hour, payable by first day of class or make arrangement with Finance department
Petroleum Engineering (12-16 credits) 30,975 Per Semester, payable by first day of class or make arrangement with Finance department
Petroleum Engineering- part time 1,890 Per credit hour, payable by first day of class or make arrangement with Finance department
Chemical Engineering (12-16 Credits) 30,975 Per Semester, payable by first day of class or make arrangement with Finance department
Chemical Engineering 1,890 Per credit hour, payable by first day of class or make arrangement with Finance department
Graduate Program Amount (AED) Due by:
Application 750 Application submission, non-refundable
Admission 2,000 Issuance of Admission Letter; and Non-refundable
Tuition- MBA 2,520 Per credit, payable by first day of class
Tuition- EMBA 3,150 Per credit, payable by first day of class
Tuition- MEEL 2,100 Per credit, payable by first day of class
Tuition- MS Engr. PM 2,730 Per credit, payable by first day of class
Summer Session - Other Fees Amount (AED) Due by:
Technology / Activity Services 400 Per summer session, non-refundable
Lab 400 Per summer session, per lab & non-refundable
Student Visa Fees Amount (AED) Due by:
Visa 2,000 100% due at time of admission payment, non-refundable (Including Emirates ID)
Visa change of status 900 100% due at time of admission payment, or when applicable, non-refundable
Visa Security Deposit 2,000 100% due at time of admission  payment, One time, refundable after the visa cancellation
Others Amount (AED) Due by:
Technology / Activity / Gym Services 750 Per semester, non-refundable
Lab 750 Per semester, per lab & non-refundable
Security deposit 1,500 One time, refundable if no s/ damage charges due
Graduation 1,500 One time, non-refundable
Late Payment 300 Per Month after due date
Late Registration 1,000 Per semester, non-refundable
Check Returned 500 Penalty for every check returned
Transcript- Official 100 Per Transcript
Transcript- True 50 Per Transcript
*Transportation 3,500 Per Semester for Ras AI Khaimah
*Transportation 5,500 Per Semester for Dubai, Sharjah, Ajman,Um AI Quwain, Fujairah
*Transportation 6,000 Per Semester for Abu Dhabi (Only on weekends)
ID Card 100 For Replacement
Official Letter 50 Per Letter
Gymnasium 500 Per month, for Non-AURAK students
Library Books overdue fines 10 Per day per item for Circulating & Reserve materials
Library Books Lost I Damaged Actual Cost Circulating books, Audio-Visual items, Reference Material
Health Insurance 710
Mandatory (non-refundable) To opt out students must produce evidence of viable current health insurance

* For transportation- Minimum 5 students must registered for each zone to provide  service
* AURAK reserves the right to make changes in tuition, fees, and other charges at any time such changes are deemed necessary.

Transfer Students

Undergraduate Transfer Students

Prospective students who have attended other accredited colleges and universities may apply to AURAK as transfer students as long as they fulfill the following criteria:

  • Minimum CGPA is 2.0 or higher. If CGPA is below 2.0 but above 1.8, student may be considered for a different program.
  • Student is in good standing at their previous institution.
  • The academic program is accredited and the institution is licensed by the UAE Ministry of Higher Education (or its equivalent for international students).
  • The student submits a detailed course syllabus for each of the courses taken.

Other Undergraduate Transfer Requirements

  • The Office of Student Services and Enrollment Management, in consultation with the respective program chairs, determines whether a course completed at another institution is equivalent to a course offered in the particular program for which the student is seeking credit transfer.
  • The total number of credits transferred to AURAK shall not exceed 50% of the program requirement.
  • The transferred course must offer the same number of credits as the AURAK course to be considered for equivalency and be offered at the same level (upper or lower).
  • Transferred credits and grades will not be used in calculating the cumulative grade point average (CGPA).
  • Only courses graded as “C “or above are considered for transfer credit.

Graduate Transfer Students

A maximum of six graduate credits from a graduate school at an accredited college/university may be transferred to a program of study at AURAK, subject to program-specific rules and regulations.

  • Credits for transfer must be approved by the Dean of the School of Graduate Studies and Research in consultation with the Coordinator of the appropriate graduate degree program according to the guidelines of graduate studies.
  • These credits must have been earned not more than five years prior to the transfer, and the student must have earned a grade of B or higher for any graduate-level course that is requested to be transferred.
  • Likewise, these credits may not have been used to satisfy requirements for another earned degree. Transfer credit will not be accepted for research or thesis/dissertation work.
  • Likewise, these credits may not have been used to satisfy requirements for another earned degree. Transfer credit will not be accepted for research or thesis work.
  • Grades earned in transferred courses do not count in the student’s cumulative GPA (CGPA), though transferred credits count toward the cumulative earned hours and may apply towards meeting graduation requirements.
  • Applicants must request that credit transfers be reviewed at the time of application.
Payment Mode

Option A: CASH (OR) CREDIT CARD
The fees can be paid in person in cash or through credit card (Visa & Master card) at the American University of Ras Al Khaimah between 8.30 am to 4.30 pm in the Accounts Office.

Option B: CHECK
Persons with UAE bank accounts may write a check made payable to American University of Ras Al Khaimah. The check can be sent to the address below or taken to the Accounts Office on the AURAK Campus.

Accounts Department
American University of Ras Al Khaimah Ras Al Khaimah Campus
P O Box 10021
Ras Al Khaimah
United Arab Emirates

Option C: BANK TRANSFER

Beneficiary

:

American University of Ras Al Khaimah

Account Number

:

0002-257074-001

Swift Code

:

NRAKAEAK
IBAN Number : AE700400000002257074001
Bank Address : RAK Bank
Nakheel Branch, Ras Al Khaimah, UAE
Note: For USD transfers ONLY use the following additional information
Correspondence Bank : Standard Chartered Bank, New York, USA
New York
Swift Code : SCBLUS33XXX
FAQ's

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PO Box: 10021

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Fax :  
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