Select Page

BA in Mass Communication 

Program Requirements

The B.A. in Mass Communication degree requires the completion of 120 credits in the following areas of study:

Degree Requirements Credits
I. University General Education Requirements 31
II. Department/Program Core Course Requirements 32
(Digital Media or Public Relations) Compulsory Courses 18
III. Modern Language and Culture Competency Requirement 15
IV. Concentration Electives 12
V. Free Electives 9
VI. Internship 3
Total 120

I. University General Education Requirements (31 Credits)

Compulsory

Core Courses (22 Credits)

Code Course Title Credits
ENGL 101 Composition 3
ENGL 200 Advanced Composition 3
PHIL 100 Critical Thinking and Reasoning  3
ITEC 103 Fundamentals of Information Technology  3
MATH 101 Numbers and Data Interpretation 3
MEST 100 Introduction to Islam in World Culture  3
UNIV 100 University First-Year Transition 1
UNIV 200 Innovation, Entrepreneurship and Sustainability 3

Electives

Arts and Humanities Elective (3 Credits)

ARTT 100 Introduction to Visual Arts 3
ARAB 110 Arabic Language and Culture for Native Arabic Speakers I 3
COMM 102 Reading Image and Film 3
COMM 104 Photography and Communication 3
ENGL 102 Public Speaking 3
ENGL 201 Literature across Cultures 3
HIST 100 Contemporary Middle Eastern History 3
HIST 101 Ancient History of the Arabian Peninsula  3
PHIL 101 Ethics in Today’s World 3
PHIL 102 World Philosophies  3

Social and Behavioral Sciences Elective (3 Credits)

COMM 101 Interpersonal Communication and Group Interaction 3
PSYC 100 Introduction to Psychology 3
SOCI 101 Contemporary Social Issues 3
ECON 103 Principles of Microeconomics  3
SOCI 201 Topics in Global Perspectives 3
POLI 100 Critical Thinking and Reasoning  3
POLI 101 Politics of Scarcity  3
POLI 102 State and Society in the UAE  3
GEOG 100 World Regional Geography  3
GEOG 101 Introduction to Urban Social Geography 3

The Natural Sciences Elective (3-4 Credits)

BIOL 100 Humankind in a Biological World 3
CHEM 100/101 Chemistry in Everyday Life 4
CHEM 211 General Chemistry I  3
ENVS 100, 101 Energy and Environmental Science 4
ENVS 102 Sustainability and Human-Environment Relations 3

II. Communication Program Core Course Requirements (32 Credits)

COMM 110 Introduction to Communication  3
COMM 111 Introduction to Mass Communication 3
COMM 112 Introduction to Public Relations 3
COMM 113 Introduction to Digital Media 3
COMM 212 Media Writing 3
COMM 222 Intercultural Mass Communication 3
COMM 223 Globalization and Media Cultures 3
COMM 311 Media Law and Ethics 3
COMM 321 Theories of Media Communication  3
COMM 491 Communication Research Methodology 2
COMM 492 Mass Media and Public Opinion 3

III. Concentration Course Requirements (18 + 3 Credits)

A. Concentration in Digital Media

Core Courses (18 Credits)

COMM 214 New Media and Digital Culture 3
COMM 323 News Reporting 3
COMM 329 Survey of Tools and Technology in Communication 3
COMM 334 Digital Journalism 3
COMM 423 Multimedia Magazine 3
COMM 424 Capstone: Multimedia Storytelling 3

Internship (3 Credits)

UNIV 390 Internship 3

Digital Media Concentration Electives (12 Credits)

COMM 221 Communication Analysis and Criticism 3
COMM 322 Digital Resources and Content 3
COMM 421 Social Media: Audiences and Messages 3
COMM 422 Streaming 3

B. Concentration in Public Relations (18 + 3 Credits)

Core Courses (18 Credits)

COMM 213 Public Relations Writing 3
COMM 334 Digital Journalism 3
COMM 337 Public Relations Cases  3
COMM 343 Public Relations Research Methods 3
COMM 421 Social Media: Audiences and Messages 3
COMM 427 Capstone: Media Production in Public Relations 3

Internship (3 Credits)

UNIV 390 Internship 3

Public Relations Concentration Electives (12 Credits)

COMM 221 Communication Analysis and Criticism 3
COMM 322 Digital Resources and Content 3
COMM 323 News Reporting 3
COMM 329 Survey of Tools and Technology in Communication 3
COMM 422 Streaming 3

IV. Modern Language Competency Requirement (15 Credits)

French

FREN 101 Beginner Level French Language and Culture I 3
FREN 102 Beginner Level French Language and Culture II 3
FREN 201 Intermediate French I 3
FREN 202 Intermediate French II 3
FREN 220 Special Topics in French Culture and Civilization 3

Arabic for Non-Native Arabic Learners

ARAB 101 Beginner Level Arabic and Culture for non-Native Learners I 3
ARAB 102 Beginner Level Arabic – II 3
ARAB 201 Intermediate Arabic I 3
ARAB 202 Intermediate Arabic II 3
  Special Topics in Arab Culture and Civilization (course to be designed) 3

Arabic for Native Arabic Learners 

ARAB 311 Upper Intermediate Level Arabic Language and Culture for Native Arabic Speakers I 3
ARAB 312 Upper Intermediate Level Arabic Language and Culture for Native Arabic Speakers II 3
ARAB 411 Advanced Level Arabic Language and Culture for Native Arabic Speakers I 3
ARAB 412 Advanced Level Arabic Language and Culture for Native Arabic Speakers II 3
ARAB 420 Special Topics in Arab Culture and Civilization for Native Arabic Speakers 3
Total   120 Credits

Program Requirements

To earn a BA degree in Mass Communication, students must satisfactorily complete at least 120 approved credits, fulfill all the requirements for the BA in Mass Communication degree, and achieve a GPA of 2.00 or higher. Thirty-one credit hours from approved courses are required to fulfill the general education requirements. Thirty-two credit hours from the program’s core courses are similarly required. The BA in Mass Communication offers concentrations in Digital Media and Public Relations; these courses are offered in the second, third, and fourth year of study. Students complete eighteen credits in their concentration, an additional twelve credits through the completion of concentration electives, and then nine credits in free electives. After completing eighty-one to eightyfour credits, students are required to complete an internship (3 credit hours) which is required for their concentration i.e. Digital Media or Public Relations.

Students also fulfill a modern language and culture competency requirement. Involving a total of fifteen credit hours, this requirement consists of a block of four courses (12 credit hours) focusing on language and culture, with one further course (3 credit hours) focusing on wider cultural themes.

Students may enroll in the sequence of French courses or in one of the two sequences of Arabic courses. No native-level Arabic speaker, however, is permitted to take the Arabic language and culture sequence of course that is designed for non-Native learners.

The BA degree in Mass Communication is designed to be completed in four years, assuming students do not interrupt their study. Students who withdraw or take a leave of absence from the program must meet requirements for returning that are outlined in the AURAK Catalog. Students must meet specific standards to progress, as well as the maximum time allowed to complete the program, which are also detailed in the catalog. If a degree is not completed within a period of six years, all coursework in the major will be re-evaluated for its current relevance.

The Bachelor of Arts in Mass Communications degree requires the completion of the following requirements:

Degree Requirements Credits
I. University General Education Requirements 31
II. Department/Program Core Course Requirements 32
(Digital Media or Public Relations) Compulsory Courses 18
III. Modern Language and Culture Competency Requirement 15
IV. Concentration Electives 12
V. Free Electives 9
VI. Internship 3
Total 120

University General Education Requirements (31 Credits)

The General Education Program requires undergraduate students to take 31-34 credits in the following four categories:

  • Orientation courses (O): (13-14 credits)
  • Humanities/Fine Arts (H): (minimum of 6 credits)
  • Social and Behavioral Sciences (S): (minimum of 6 credits)
  • Natural Sciences/Mathematics (N): (minimum of 6 credits)

Orientation Courses (13-14 Credit Hours)
UNIV 100 University First-Year Transition is mandatory in the first semester.

Code Course Title Credits
ARAB 101 or
ARAB 110
Beginner Level Arabic and Culture for non-Native Learners I or
Arabic Language and Culture for Native Arabic Speakers I
3
ENGL 101 Composition  (Writing Intensive Course) 3
ITEC 103 or
CSCI 112/113
Fundamentals of Information Technology  or
Introduction to Computer Programming
4-3
UNIV 100 University First-Year Transition 1
UNIV 200 Innovation, Entrepreneurship and Sustainability 3

Knowledge Domains (18-20 Credit Hours)

The knowledge domains are divided into the following three categories: Humanities and Fine Arts, Social and Behavioral Sciences, and the Natural Sciences.

Humanities and Fine Arts (6 credits required)

PHIL 100 Critical Thinking and Reasoning   (Writing Intensive Course) or 3
ENGL 200 Advanced Composition (Writing Intensive Course) 
MEST 100 Introduction to Islam in World Culture   (Writing Intensive Course) 3

Social and Behavioral Sciences (6 credits required)

UAES 200 Survey of United Arab Emirates Studies (Writing Intensive Course) 3
COMM 101 Interpersonal Communication and Group Interaction 3
ECON 103 Principles of Microeconomics  or
POLI 100 Contemporary Global Issues or
POLI 101 Politics of Scarcity  or
PSYC 100 Introduction to Psychology

Natural Sciences (6-8 credits required)

MATH 101 Numbers and Data Interpretation or 4-3
MATH 108 Calculus with Business Applications  or
MATH 111 Calculus with Life Sciences Applications or
MATH 113 Calculus I or
STAT 100 Introductory Probability and Statistics
BIOL 100 Humankind in a Biological World 4-3
CHEM 100/101 Chemistry in Everyday Life
CHEM 211/212 General Chemistry I 
ENVS 102 Sustainability and Human-Environment Relations

The fifth writing intensive course for the BA in Mass Communication is COMM 450 Selected Topics in Communication.

Communication Program Core Course Requirements (32 Credits)

COMM 111 Introduction to Mass Communication 3
COMM 112 Introduction to Public Relations 3
COMM 113 Introduction to Digital Media 3
COMM 212 Media Writing 3
COMM 215 Feature Writing 3
COMM 222 Intercultural Mass Communication 3
COMM 223 Globalization and Media Cultures 3
COMM 311 Media Law and Ethics 3
COMM 321 Theories of Media Communication  3
COMM 391 Communication Research Methodology 2
COMM 492 Mass Media and Public Opinion 3

Concentration Course Requirements 18+3 Credit

Concentration in Digital Media

Core Courses: 18 Credit Hours

COMM 214 New Media and Digital Culture 3
COMM 224 Visual Storytelling 3
COMM 323 News Reporting 3
COMM 334 Digital Journalism 3
COMM 423 Multimedia Magazine 3
COMM 424 Capstone: Multimedia Storytelling 3

Internship (3 Credits)

UNIV 390 Internship 3

Digital Media Concentration Electives: 12 Credit Hours

COMM 221 Communication Analysis and Criticism 3
COMM 322 Digital Resources and Content 3
COMM 421 Social Media: Audiences and Messages 3
COMM 422 Streaming 3
COMM 450 Selected Topics in Communication 3

Concentration inPublic Relations 18+3 Credit Hours

Core Courses 18 Credit Hours

COMM 213 Public Relations Writing 3
COMM 334 Digital Journalism 3
COMM 337 Public Relations Cases  3
COMM 344 Public Relations Theory 3
COMM 421 Social Media: Audiences and Messages 3
COMM 427 Capstone: Media Production in Public Relations 3

Internship (3 Credits)

UNIV 390 Internship 3

Public Relations Concentration Electives: 12 Credit Hours

COMM 214 New Media and Digital Culture 3
COMM 221 Communication Analysis and Criticism 3
COMM 224 Visual Storytelling 3
COMM 322 Digital Resources and Content 3
COMM 450 Selected Topics in Communication 3

Modern Language Competency Requirement 15 Credits

French

FREN 101 Beginner Level French Language and Culture I 3
FREN 102 Beginner Level French Language and Culture II 3
FREN 201 Intermediate French I 3
FREN 202 Intermediate French II 3
FREN 220 Special Topics in French Culture and Civilization 3

Arabic for Non-Native Arabic Learners

ARAB 101 Beginner Level Arabic and Culture for non-Native Learners I 3
ARAB 102 Beginner Level Arabic – II 3
ARAB 201 Intermediate Arabic I 3
ARAB 202 Intermediate Arabic II 3
Special Topics in Arab Culture and Civilization (course to be designed) 3

Arabic for Native Arabic Learners 

ARAB 311 Upper Intermediate Level Arabic Language and Culture for Native Arabic Speakers I 3
ARAB 312 Upper Intermediate Level Arabic Language and Culture for Native Arabic Speakers II 3
ARAB 411 Advanced Level Arabic Language and Culture for Native Arabic Speakers I 3
ARAB 412 Advanced Level Arabic Language and Culture for Native Arabic Speakers II 3
ARAB 420 Special Topics in Arab Culture and Civilization for Native Arabic Speakers 3
Total 120 Credits
Last updated: Mar 29, 2021 @ 4:50 pm

Our Campus

American University of
Ras Al Khaimah Road,
Ras al Khaimah, UAE
PO Box: 10021

Contact Us

Tel. :  + 971 7 2210 900
Fax :  
+ 971 7 2210 300
Mail:  info@aurak.ac.ae
Admissions:  admissions@aurak.ac.ae

Follow AURAK on:

Facebook   Tweeter   Youtube   Google Scholar
Instagram   Linked in   Location

Downloads

App Store

Google

Our Partners