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BA in Mass Communications 

Sample Four Study Year Plan

B.A. Degree in Mass Communication with Concentration in Digital Media
First Year, Semester 1
Code Course Title Cr
COMM 111 Introduction to Mass Communication 3
ENGL 101 Composition 3
ITEC 103 Fundamentals of Information Technology  3
UNIV 100 University Freshman Transition 1
GEN ED One of the Gen. Ed. required ARABIC language courses: ARAB 101 or ARAB 110 3
GEN ED One of the Gen. ed. Social and Behavioral Sciences courses 3
Total 16
First Year, Semester 2
Code Course Title Cr
COMM 112 Introduction to Public Relations 3
COMM 113 Introduction to Digital Media 3
MEST 100 Introduction to Islam in World Culture  3
UNIV 200 Innovation, Entrepreneurship and Sustainability 3
Gen Ed. One of the Gen. Ed. Writing-intensive Courses: PHIL 100 or ENGL 200 3
Total 15
Second Year, Semester 1
Code Course Title Cr
COMM 212 Media Writing 3
COMM 222 Intercultural Mass Communication 3
COMM 214 New Media and Digital Culture 3
UAES 200 Survey of United Arab Emirates Studies 3
Modern Language Requirement 3
Total 15
Second Year, Semester 2
Code Course Title Cr
COMM 215 Feature Writing 3
COMM 223 Globalization and Media Cultures 3
COMM 224 Visual Storytelling 3
Digital Media Concentration Elective 3
Modern Language Requirement 3
Total 15
Third Year, Semester 1
Code Course Title Cr
COMM 311 Media Law and Ethics 3
COMM 321 Theories of Media Communication  3
COMM 323 Advanced Journalism 3
Free elective 3
Modern Language Requirement 3
Total 15
Third Year, Semester 2
Code Course Title Cr
COMM 391 Communication Research Methodology 2
COMM 334 Communication Transformation 3
Digital MediaConcentration Elective 3
Modern Language Requirement 3
Free elective 3
Total 14
Junior Year, Summer Semester
Code Course Title Cr
UNIV 390 Internship 3
Total 3
Fourth Year, Semester 1
Code Course Title Cr
COMM 492 Mass Media and Public Opinion 3
COMM 423 Digital Practicum  3
Digital Media Concentration Elective 3
GEN ED One of Gen. Ed. Mathematics Courses 3
Modern Language Requirement 3
Total 15
Fourth Year, Semester 2
Code Course Title Cr
COMM 424 Capstone: Multimedia Storytelling 3
Digital Media Concentration Elective 3
GEN ED One of Gen. Ed. Natural Sciences Courses 3
Free elective 3
1
Total 12
B.A. Degree in Mass Communication with Concentration in Public Relations
First Year, Semester 1
Code Course Title Cr
COMM 111 Introduction to Mass Communication 3
ENGL 101 Composition 3
ITEC 103 Fundamentals of Information Technology  3
UNIV 100 University Freshman Transition 1
GEN ED One of the Gen. Ed. required ARABIC language courses: ARAB 101 or ARAB 110 3
GEN ED One of the Gen. ed. Social and Behavioral Sciences courses 3
Total 16
First Year, Semester 2
Code Course Title Cr
COMM 112 Introduction to Public Relations 3
COMM 113 Introduction to Digital Media 3
MEST 100 Introduction to Islam in World Culture  3
UNIV 200 Innovation, Entrepreneurship and Sustainability 3
Gen Ed. One of the Gen. Ed. Writing-intensive Courses: PHIL 100 or ENGL 200 3
Total 15
Second Year, Semester 1
Code Course Title Cr
COMM 212 Media Writing 3
COMM 222 Intercultural Mass Communication 3
Public Relations Concentration Elective 3
UAES 200 Survey of United Arab Emirates Studies 3
Modern Language Requirement 3
Total 15
Second Year, Semester 2
Code Course Title Cr
COMM 215 Feature Writing 3
COMM 223 Globalization and Media Cultures 3
COMM 213 Public Relations Writing 3
Public Relations Concentration Elective 3
Modern Language Requirement 3
Total 15
Third Year, Semester 1
Code Course Title Cr
COMM 311 Media Law and Ethics 3
COMM 321 Theories of Media Communication  3
COMM 337 Public Relations Cases  3
Free elective 3
Modern Language Requirement 3
Total 15
Third Year, Semester 2
Code Course Title Cr
COMM 391 Communication Research Methodology 2
COMM 334 Communication Transformation 3
COMM 344 Public Relations Theory 3
Modern Language Requirement 3
Free elective 3
Total 14
Junior Year, Summer Semester
Code Course Title Cr
UNIV 390 Internship 3
Total 3
Fourth Year, Semester 1
Code Course Title Cr
COMM 492 Mass Media and Public Opinion 3
COMM 421 Social Media: Audiences and Messages 3
Public Relations Concentration Elective 3
GEN ED One of Gen. Ed. Mathematics Courses 3
Modern Language Requirement 3
Total 15
Fourth Year, Semester 2
Code Course Title Cr
COMM 427 Capstone: Media Production in Public Relations 3
Public Relations Concentration Elective 3
GEN ED One of Gen. Ed. Natural Sciences Courses 3
Free elective 3
1
Total 12
Last updated: Nov 24, 2020 @ 10:55 am

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COMM 111 - Introduction to Mass Communication

Pre-requisite(s): COMM 110

This course surveys the history and characteristics of mass communication as a field and set of intertwining industries and professions. Learners explore the role of mass media in modern society by considering the impact of technology, culture, government, and economics. Trends are considered in historical context.

ENGL 101 - Composition

Pre-requisite(s): ENGL 099 or passing English Placement Test

English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.

ITEC 103 - (SCIT 103) Fundamentals of Information Technology 

The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.

UNIV 100 - University Freshman Transition

Students in this course transition to university life by focusing on academic adjustment, by developing decision-making skills, and by learning about services and opportunities for involvement. Although all classes have a core body of knowledge, each class specializes in a particular aspect of university life.

COMM 112 - Introduction to Public Relations

Pre-requisite(s): COMM 110

This course provides learners with basic knowledge about the theories, concepts, and best practices in communication within the public relations field.

COMM 113 - Introduction to Digital Media

Pre-requisite(s): ENGL 101 and ITEC 103

Introduction to Digital Media, three credit hours course allows students to learn and understand the basics of Digital Media. The course content discusses various technologies that will aid students to learn the language of visual imagery. The applications that will be focused on industry standard applications for many graphic design positions. In this course, students will build a blog as a means of communicating and presenting their work as producing print and digital layouts to a wide audience.

MEST 100 - Introduction to Islam in World Culture 

The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.

UNIV 200 - Innovation, Entrepreneurship and Sustainability (3 Credits)

This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.

COMM 212 - Media Writing

Pre-requisite(s): ENGL 101

This course introduces learners to the basic norms, values, standards and practices for writing for the mass media.

COMM 222 - Intercultural Mass Communication

Pre-requisite(s): COMM 110

This course explores the communication strategies and techniques within a specific cultural milieu and how those strategies and techniques differ among various cultural milieu, and learners practice in a variety of communication modes how best to accommodate their rhetorical strategies in communicating to both intracultural and intercultural audiences.

COMM 214 - New Media and Digital Culture

Pre-requisite(s): COMM 111 and COMM 113

This course examines the cultural impact of new digital technologies, such as the Internet and new telephone and audiovisual media. Students survey the origins of digital communication and the Internet; and they are introduced to contemporary scholarship on digital technologies, the Internet, and the institutions that control these technologies.

UAES 200 - Survey of United Arab Emirates Studies
1 Semester Credit Hour

This course presents the UAE from multiple perspectives in an attempt to expose the students to the distinct qualities of the UAE. The purpose of this course is to give students a broad, interdisciplinary, and comprehensive introduction to key features and issues in the UAE’s historical, cultural, political and economic landscapes. (Writing Intensive Course)

COMM 215 - Feature Writing
3 Semester Credit Hours - Prerequisite course(s): COMM 212

This course is designed to give students experience in recognizing and producing high-quality feature articles. Course materials and lectures will cover the basics of writing the newspaper and magazine feature story. Students will be exposed to, and write in, a diverse variety of approaches and techniques.

COMM 223 - Globalization and Media Cultures

Pre-requisite(s): COMM 110

Learners in this course apply communication strategies to and investigate real-world case study challenges with a global worldview of various issues of global media cultures. Students learn how to develop a Weltanschauung from which to best communicate in modern technologies with world audience.

COMM 224 - Visual Storytelling
3 Semester Credit Hours
Prerequisite(s): COMM 113

This course combines storytelling arts with social, mobile, and digital media technologies. In this course, students apply digital storytelling theory and techniques to write, produce and publish digital stories. They integrate images, text, video and audio to create digital stories, and acquire competency in the use of digital media applications.

COMM 311 - Media Law and Ethics
3 Semester Credit Hours
Prerequisite(s): COMM 111

Learners engage the philosophical underpinnings of ethics and the core principles of journalism and mass communication to develop an understanding and appreciation of the field’s normative ethical values. Students will learn how to apply an ethical decision-making framework to a variety of challenges.

COMM 321 - Theories of Media Communication 

Pre-requisite(s): COMM 111

Learners identify the major concepts, issues, and theories of media communication, and learners identify and use communication theories in a variety of best practices to demonstrate effective use of the theories learned in the course.

COMM 323 - Advanced Journalism

Pre-requisite(s): COMM 111, COMM 213, and COMM 311

This course will engage learners in the values, norms and professional practices newsgathering and writing. Emphasis is on traditional reporting methods, including interviewing and observation, and on the ethical, reliable presentation of news in print/digital formats.

COMM 391 - Communication Research Methodology
2 Semester Credit Hours

This course provides an introduction to research methods and the philosophical underpinnings of research inquiry in the field of communication. It includes the topic adherence, overviews of quantitative, qualitative, and mixed-method research methodologies, a range of alternative research methods, including observation, archival research, questionnaire surveys, case studies, and experimentation, research design, data collection, and data analysis, the ethical implications of rese

COMM 334 - Communication Transformation

Pre-requisite(s): COMM 323

This course introduces multimedia production skills to students. Learners integrate text, audio, photos and video to produce online media packages that are attractive, accessible, easy to navigate, and appropriate for the platform and the audience.

UNIV 390 - Internship (3 credits, 180 - 240 hours of work experience)

Pre-requisite(s): Completion of 90 credits and CGPA greater than 2.0

Approved, monitored work experience providing the opportunity to apply concepts and theories learned in the classroom to actual practice in the workplace, in order to develop skills and to gain experience and knowledge for future employment. Students must apply for an internship a semester before the summer of the internship and comply with all requirements outlined in the Internship Manual.

COMM 492 - Mass Media and Public Opinion
3 Semester Credit Hours
Corequisite(s): COMM 321 and COMM 391

This course is designed to prepare students to be informed and critical consumers of polls and media coverage of them, to introduce students to basic theories and findings regarding the influence of mass media on public opinion, to provide students with firsthand experience in conducting and writing about public opinion research.

COMM 423 - Digital Practicum 

Pre-requisite(s): COMM 323

This course allows students to explore magazine-style writing, editing, and presentation in the digital environment. Students collectively produce an online, magazine-style, publication.

COMM 424 - Capstone: Multimedia Storytelling

Pre-requisite(s): COMM 423; Co-requisite: COMM 322

In this course, learners apply skills in newsgathering, writing, and multimedia to produce an individual and a group project of publication quality that demonstrates their proficiency in multimedia storytelling.

COMM 111 - Introduction to Mass Communication

Pre-requisite(s): COMM 110

This course surveys the history and characteristics of mass communication as a field and set of intertwining industries and professions. Learners explore the role of mass media in modern society by considering the impact of technology, culture, government, and economics. Trends are considered in historical context.

ENGL 101 - Composition

Pre-requisite(s): ENGL 099 or passing English Placement Test

English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.

ITEC 103 - (SCIT 103) Fundamentals of Information Technology 

The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.

UNIV 100 - University Freshman Transition

Students in this course transition to university life by focusing on academic adjustment, by developing decision-making skills, and by learning about services and opportunities for involvement. Although all classes have a core body of knowledge, each class specializes in a particular aspect of university life.

COMM 112 - Introduction to Public Relations

Pre-requisite(s): COMM 110

This course provides learners with basic knowledge about the theories, concepts, and best practices in communication within the public relations field.

COMM 113 - Introduction to Digital Media

Pre-requisite(s): ENGL 101 and ITEC 103

Introduction to Digital Media, three credit hours course allows students to learn and understand the basics of Digital Media. The course content discusses various technologies that will aid students to learn the language of visual imagery. The applications that will be focused on industry standard applications for many graphic design positions. In this course, students will build a blog as a means of communicating and presenting their work as producing print and digital layouts to a wide audience.

MEST 100 - Introduction to Islam in World Culture 

The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.

UNIV 200 - Innovation, Entrepreneurship and Sustainability (3 Credits)

This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.

COMM 212 - Media Writing

Pre-requisite(s): ENGL 101

This course introduces learners to the basic norms, values, standards and practices for writing for the mass media.

COMM 222 - Intercultural Mass Communication

Pre-requisite(s): COMM 110

This course explores the communication strategies and techniques within a specific cultural milieu and how those strategies and techniques differ among various cultural milieu, and learners practice in a variety of communication modes how best to accommodate their rhetorical strategies in communicating to both intracultural and intercultural audiences.

UAES 200 - Survey of United Arab Emirates Studies
1 Semester Credit Hour

This course presents the UAE from multiple perspectives in an attempt to expose the students to the distinct qualities of the UAE. The purpose of this course is to give students a broad, interdisciplinary, and comprehensive introduction to key features and issues in the UAE’s historical, cultural, political and economic landscapes. (Writing Intensive Course)

COMM 215 - Feature Writing
3 Semester Credit Hours - Prerequisite course(s): COMM 212

This course is designed to give students experience in recognizing and producing high-quality feature articles. Course materials and lectures will cover the basics of writing the newspaper and magazine feature story. Students will be exposed to, and write in, a diverse variety of approaches and techniques.

COMM 223 - Globalization and Media Cultures

Pre-requisite(s): COMM 110

Learners in this course apply communication strategies to and investigate real-world case study challenges with a global worldview of various issues of global media cultures. Students learn how to develop a Weltanschauung from which to best communicate in modern technologies with world audience.

COMM 213 - Public Relations Writing

Pre-requisite(s): COMM 212

Learners improve their media-related writing skills with a focus on standard, professional presentation of information and messages in the public relations setting.

COMM 311 - Media Law and Ethics
3 Semester Credit Hours
Prerequisite(s): COMM 111

Learners engage the philosophical underpinnings of ethics and the core principles of journalism and mass communication to develop an understanding and appreciation of the field’s normative ethical values. Students will learn how to apply an ethical decision-making framework to a variety of challenges.

COMM 321 - Theories of Media Communication 

Pre-requisite(s): COMM 111

Learners identify the major concepts, issues, and theories of media communication, and learners identify and use communication theories in a variety of best practices to demonstrate effective use of the theories learned in the course.

COMM 337 - Public Relations Cases 

Pre-requisite(s): COMM 112 and COMM 343

This course gives learners the context, knowledge, and skills to examine and critically analyze realworld public relations problems and cases. Students will study and apply communication and public relations theories to case studies and problems. Learners examine the four steps included in the design of public relations programs that include research, planning, implementation, and evaluation.

COMM 391 - Communication Research Methodology
2 Semester Credit Hours

This course provides an introduction to research methods and the philosophical underpinnings of research inquiry in the field of communication. It includes the topic adherence, overviews of quantitative, qualitative, and mixed-method research methodologies, a range of alternative research methods, including observation, archival research, questionnaire surveys, case studies, and experimentation, research design, data collection, and data analysis, the ethical implications of rese

COMM 334 - Communication Transformation

Pre-requisite(s): COMM 323

This course introduces multimedia production skills to students. Learners integrate text, audio, photos and video to produce online media packages that are attractive, accessible, easy to navigate, and appropriate for the platform and the audience.

COMM 344 - Public Relations Theory
3 Semester Credit Hours
Prerequisite(s): COMM 112

This course provides students with an overall perspective of public relations theories as they are applied in various public relations activities and discover the underlying socio-cultural impact on public relations.

UNIV 390 - Internship (3 credits, 180 - 240 hours of work experience)

Pre-requisite(s): Completion of 90 credits and CGPA greater than 2.0

Approved, monitored work experience providing the opportunity to apply concepts and theories learned in the classroom to actual practice in the workplace, in order to develop skills and to gain experience and knowledge for future employment. Students must apply for an internship a semester before the summer of the internship and comply with all requirements outlined in the Internship Manual.

COMM 492 - Mass Media and Public Opinion
3 Semester Credit Hours
Corequisite(s): COMM 321 and COMM 391

This course is designed to prepare students to be informed and critical consumers of polls and media coverage of them, to introduce students to basic theories and findings regarding the influence of mass media on public opinion, to provide students with firsthand experience in conducting and writing about public opinion research.

COMM 421 - Social Media: Audiences and Messages

Pre-requisite(s): COMM 110 AND COMM 111 OR COMM 112

Learners explore social media as a unique platform for interaction with multiple audiences and learn how to plan strategies to engage with key stakeholders and disseminate persuasive, effective messages.

COMM 427 - Capstone: Media Production in Public Relations

Pre-requisite(s): COMM 213 Co-requisite: COMM 343

The course provides learners with practical instruction and experience in a variety of media modes of communication. Students focus on producing clear, persuasive messages in attractive formats.