BS in Business Administration 

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Program Requirements

The Bachelor of Science in Business Administration (BSBA) program includes forty-eight (48) credits of core courses in business administration covering a broad knowledge of business areas and functions, emphasizing global business environment and practices. BSBA majors may choose to specialize in accounting, finance, human resource management, or marketing by taking 15 credits of major required courses and nine credits of major electives in one of these areas, add a minor to their specialist major or choose to be a generalist, by taking a combination of courses from all the four specialist areas. Additionally, students must fulfill the general education requirements with thirty-one credits, and complete a three-credit internship. General electives complete the 121-credit program.

The Bachelor of Science in Business Administration degree requires the completion of the following degree requirements:

Degree Requirements Credits
University General Education Requirements 31
School Requirements 48
Major Requirements 15
Major Elective Requirements (Any 3 courses from the major elective list) 9
Business Electives (Any 5 courses from any major requirements and electives outside your declared major) 15
Free Electives 3
Total 121

General Education Courses 31 credits

Code Course Title Credit
ENG 101 Composition 3
ARAB 101 (O) or
ARAB 110 (O)		 Beginner Level Arabic and Culture for non-Native Learners I or
Arabic Language and Culture for Native Arabic Speakers I 		3
UAES 200 Survey of United Arab Emirates Studies 3
ITEC 103 Fundamentals of Information Technology  3
STAT 1003 Introductory Probability and Statistics 3
MEST 100 Introduction to Islam in World Culture  3
PHIL 100 Critical Thinking and Reasoning  3
UNIV 100 University First-Year Transition 1
UNIV 200 Innovation and Entrepreneurship 3
ECON 103 Principles of Microeconomics  3

The Natural Sciences (3 Credits)

CHEM 100 Chemistry in Everyday Life 3
BIOL 100 Humankind in a Biological World 3
ENVS 102 Sustainability and Human-Environment Relations 3
CHEM 211 General Chemistry I  3

Business Administration Core Courses**48 credits

ECON 104 Principle of Macroeconomics 3
ACCT 204 Principles of Financial Accounting 3
ACCT 205 Principles of Managerial Accounting 3
FNAN 300 Principle of Business Finance  3
MGMT 301 Principles of Management 3
MIST 301 Introduction to Business Information Systems 3
MKTG 301 Principles of Marketing 3
BUSN 301 Business Communication 3
BUSN 304 Commercial Law 3
BUSN 306 International Business Law 3
BUSN 307 Research Methodology 3
OPMT 311 Methods and Models of Management Science (3 credits) 3
BUSN 312 Public Policy and Business Ethics 3
UNIV 390 Internship 3
MGMT 401 Organizational Behavior 3
BUSN 498 Strategic Management 3

The Generalist Option 39 credits

Complete any 13 courses (39 credit hours) from the below list

ACCT 311 Managerial and Cost Accounting 3
ACCT 331 Intermediate Accounting I 3
ACCT 332 Intermediate Accounting II 3
ACCT 361 Accounting Information Systems 3
ACCT 412 Auditing 3
ACCT 352 Taxation and Managerial Decisions 3
ACCT 472 International Auditing 3
ACCT 491 Special Topics in Managerial Decisions 3
FNAN 303 Financial Analysis, Forecasting, and Valuation 3
FNAN 304 Principles of Risk Management and Insurance 3
FNAN 321 Financial Institutions 3
FNAN 401 Advanced Financial Management 3
FNAN 411 Investment Analysis and Portfolio Management 3
FNAN 412 Futures and Options Markets 3
FNAN 421 Money and Capital Markets 3
FNAN 431 International Financial Management 3
MGHR 301 Human Resource Management  3
MGHR 302 Compensation Management  3
MGHR 303 Human Resource Recruitment, Training and Development 3
MGHR 403 Cross Cultural and International Human Resource Management 3
MGHR 431 Employee Relations  3
MGHR 461 Diversity in Organizations 3
MGHR 462 Strategic Human Resource Management 3
MGHR 463 Negotiations in Organizations 3
MGHR 464 Training and Development 3
MKTG 312 Consumer Behavior 3
MKTG 313 Integrated Marketing Communications 3
MKTG 351 Marketing Research Techniques & Applications 3
MKTG 412 Marketing of Services 3
MKTG 471 Marketing Management (Capstone Course) 3
MKTG 311 Sales Management 3
MKTG 332 Retailing and E-Commerce 3
OPMT 405 Supply Chain Management 3
MKTG 407 International Marketing 3

FREE ELECTIVE COURSES (3 credits) – Any courses from other programs and not already taken

Last updated: Jan 26, 2021 @ 3:31 pm

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PO Box: 10021

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Tel. :  + 971 7 2210 900
Fax :  + 971 7 2210 300
Mail:  info@aurak.ac.ae
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Tel. :  + 971 7 2210 900
Fax :  + 971 7 2210 300
Mail:  info@aurak.ac.ae
Admissions:  admissions@aurak.ac.ae

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ENGL 101 - Composition

Pre-requisite(s): ENGL 099 or passing English Placement Test

English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.

ARAB 101 Beginner Level Arabic and Culture for non-Native Learners I

Pre-requisite: None

Beginner Level Arabic Language and Culture 1 is the first in a four-course beginner and intermediate Arabic language sequence specifically tailored to the needs of non-native Arabic language students in the English and Mass Communication Programs (though any non-native learner of Arabic may enroll). This course introduces the student to the Arabic alphabet and the basics of reading and writing in Modern Standard Arabic (MSA). Instruction in the language is enriched by reference to cultural themes and visits to sites of cultural importance.

ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I

Pre-requisite(s): ENGL 101

Arabic literature has developed many traditions though originating from a common source. The course is an introduction to representative texts from contemporary Arab writers, and their connections with the traditions of the past. The method is comparative, with a study of literary, political social and religious aspects, as well as the application of a theoretical framework of analysis.

UAES 200 - Survey of United Arab Emirates Studies
1 Semester Credit Hour

This course presents the UAE from multiple perspectives in an attempt to expose the students to the distinct qualities of the UAE. The purpose of this course is to give students a broad, interdisciplinary, and comprehensive introduction to key features and issues in the UAE’s historical, cultural, political and economic landscapes. (Writing Intensive Course)

ITEC 103 - (SCIT 103) Fundamentals of Information Technology 

The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.

STAT 100 - Introductory Probability and Statistics
3 Semester Credit Hours

This course introduces students to the basics of probability theory and statistical inference with examples and applications in sciences. At the end of this course, students will acquire the necessary quantitative competency in the program.

MEST 100 - Introduction to Islam in World Culture 

The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.

PHIL 100 - Critical Thinking and Reasoning 

This introduction to basic principles of reasoning and critical thinking enhances the learner’s abilities to evaluate various forms of reasoning in everyday life and in academic disciplines. The course explores such topics as inductive and deductive reasoning, the nature and function of definitions, fallacy types, statistic use and misuse, and the rudiments of logic.

UNIV 100 - University First-Year Transition

Students in this course transition to university life by focusing on academic adjustment, by developing decision-making skills, and by learning about services and opportunities for involvement. Although all classes have a core body of knowledge, each class specializes in a particular aspect of university life.

UNIV 200 - Innovation and Entrepreneurship (3 Credits)

This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.

ECON 103 - (GEEC 103) Principles of Microeconomics 

This course introduces learners to microeconomics in the context of current problems. It explores how market mechanism allocates scare resources among competing uses. It uses supply, demand, production, and distribution theory to analyze problems.

CHEM 100 - Chemistry in Everyday Life

Co-requisite: CHEM 101

The main focus of this course is on how chemistry is involved our everyday life. It covers the basic chemical principles that impact us with their immediate applications. It addresses the effect of chemicals in everyday life and introduces the techniques that make our lives easier.

BIOL 100 - Humankind in a Biological World

Human beings interact with, affect and are affected by other living organisms. This course explores the ways in which human activities have had an impact on other life on earth, mankind and disease and the development of scientific thought.

ENVS 102 - Sustainability and Human-Environment Relations

The course examines the interactions between human and environmental systems, and its effect on the future of environmental sustainability. Topics covered include global and local environmental change, conservation of the ecosystem, biodiversity, water management and climate change.

CHEM 211 - General Chemistry I 

This course covers the foundations of chemical concepts: basic facts and principles of chemistry, including atoms, molecules, ions, chemical reactions, gas theory, thermochemistry, electrochemistry, chemical kinetics and equilibrium, molecular geometry, and states of matter.

ECON 104 - Principle of Macroeconomics

Pre-requisite(s): ECON 103

This course introduces students to the fundamental principles of macroeconomics in the context of current problems and its application to business decision making and economic policy. Students will be introduced to the economic way of thinking and how key concepts, theories and methods of modern economic analysis can be applied to everyday economic issues and problems. Key areas covered include demand and supply analysis and government policies; consumers, producers and the efficiency of markets; international trade; the national economy; business cycles; inflation; economic growth and stability; unemployment; and monetary and fiscal policy. Particular emphasis is placed on reviewing contemporary economic issues and how economics permeates almost every aspect of business, highlighting economics as the fundamental discipline underpinning the study of most business specializations.

ACCT 204 - Principles of Financial Accounting (3 credits)

This is an introductory course in financial accounting which incorporates International Financial Reporting Standards (IFRS) and emphasizes the use of accounting information in an ethical manner. Topics covered include: Basic accounting concepts and processes with particular emphasis on double entries; the accounting cycle; transaction analysis; accounting for assets, liabilities, owner’s equity, expenses and revenues recognition, introductory financial statement analysis; an introduction to the preparation of cash flow statements and ethical decision-making.

ACCT 205 - Principles of Managerial Accounting (3 credits) 

This is the first course in cost/managerial accounting. It discusses a range of introductory managerial accounting topics such as cost measurement and terminology, costs systems; analyzing cost-volume-profit relationships, job order and process costing, operating budgets, standard costing, introduction to capital budgeting and ethical managerial accounting-related decision-making.

FNAN 300 - Principle of Business Finance 

Pre-requisites: BACC 203 & BOPM 210

This course teaches students the fundamental principles of finance. It covers the financial decisions that financial managers should make to maximize shareholders’ wealth or a firm’s value. These financial decisions include investment decisions, financing decisions, dividend decisions and working capital decisions. Students are taught how to apply financial theories to real life financial situations, financial ratio analysis, time value of money, stock valuation, bond valuation, capital budgeting and risk and return. It also discusses the difference between profit maximization and shareholders’ wealth maximization. There is a general saying in finance that “If you can’t measure it, you can’t control it”. Therefore, the course entails calculations and arriving at conclusions that help financial managers make financial decisions and measure financial performance

MGMT 301 - Principles of Management

Pre-requisites: Sophomore Standing

This course presents essential management and organizational behavior theories and concepts. It examines the nature of managerial work under a range of business models and under rapidly changing business conditions. Managerial functions and activities such as planning, strategizing, organizing, controlling, and directing are examined in depth, and in the context of current organizational practice and scenarios.

MIST 301 – Introduction to Business Information Systems

Pre-requisites: Sophomore Standing

Course Description:

This course introduces fundamentals of computer hardware, software, networking, Internet and its technology components. The discussions are centered on the role of technology in contemporary business, and include basic relational storage concepts, with hands-on experience in building business database applications and web sites.

The course also features a mini-project.

MKTG 301 – Principles of Marketing

Pre-requisites: ECON 103

This course examines marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, or services to selected target groups. The course emphasizes how to promote, distribute, and price firm’s offering in dynamic economic, social, political, and international environment.

BUSN 301 - Business Communication

Pre-requisite(s): COMM 100

This course Introduces fundamentals of business models, and writing as a learning tool. The interrelationships between accounting, finance, information systems, marketing, and operations are the subject of several “learning by writing” deliverables. The course teaches business students effective methods for communicating business-related issues to clients, management and fellow employees.

BUSN 304 – Commercial Law (3 credits)

Corequisites: Sophomore Status

This course provides exposure to general legal environment of business, emphasizing government regulatory process, business ethics, and social responsibility. Regulatory topics include torts and crimes, product liability, intellectual property and cyber law, contracts, and issues related to employment and competition. Lecture, discussion, cases.

BUSN 306 - International Business

Prerequisites: ECON 104

This course offers a multi-disciplinary approach to global economic issues from the viewpoint of managing international business. It introduces salient aspects of managing in a globalized environment, including consideration of theoretical concepts. It provides a practical treatment of political-economic aspects of international trade. The course discusses foreign direct investment, global monetary systems, and strategy formulation for international business

BUSN 307 - Research Methodology (3 credits)

Prerequisites: OPMT 211, Sophomore Standing

This course provides essential underpinning support for research elements of higher level business courses. It allows candidates to make informed decisions and appropriate choices pertaining to research methodology. A range of business research tools, approaches and analytical techniques are discussed, and guidance is given on optimal structuring of research work in the business field, and the generation of research proposals.

OPTM 311 - Methods and Models of Management Science (3 credits)

Prerequisite(s): STAT 100

This is a course in applied operations research for business management. Business situations are represented by analytical mathematical models solved by the effective application of the methods mathematical programming and probabilistic process analysis. This course introduces operation research and management sciences techniques for supporting business management decisions. Specific mathematical programming and probabilistic topics include linear programming, transportation models, network flow models, decision analysis, inventory models, queuing models, and Monte Carlo simulation.

BUSN 312 - Public Policy and Business Ethics (3credits)

Prerequisite ECON 103

This course introduces the policy and ethical dimensions of business as they relate to the various stakeholders inside and outside the organization. It includes topics such as actors, institutions and ideas in the policy process, business ethical theory, ethical decision making, ethical leadership, ethical and policy dilemmas, corporate social responsibility and environmental sustainability.

UNIV 390 - Internship (3 credits, 180 - 240 hours of work experience)

Pre-requisite(s): Completion of 90 credits and CGPA greater than 2.0

Approved, monitored work experience providing the opportunity to apply concepts and theories learned in the classroom to actual practice in the workplace, in order to develop skills and to gain experience and knowledge for future employment. Students must apply for an internship a semester before the summer of the internship and comply with all requirements outlined in the Internship Manual.

MGMT 401 - Organizational Behavior (3 credits)

Prerequisite Senior Standing

This course presents essential organizational behavior and leadership theories and concepts. It examines the complexities of human behavior in a range of organizational work settings under rapidly changing business environment. Individual personality, group/team dynamics, motivation, performance, communication, and leadership concepts are examined in depth, and in the context of current organizational practices.

BUSN 498 - Strategic Management

Pre-requisites: BUSN 311, MGMT 301, OPMT 301 & MKTG 301

This course is designed to help students apply functional knowledge gained from earlier courses and integrate these with more practical information and real-life experiences. The course takes the general management point of view, emphasizing the creation, implementation and evaluation of strategy in organizations. Students adopt the viewpoint of upper management, strategize and make essential "Big Picture" decisions, using standard strategic analysis frameworks. Students develop expertise in the analysis of complex business situations and in clearly presenting strategic findings both orally and in writing.

ACCT 311 (BUAC 311) Managerial and Cost Accounting

Pre-requisite(s): ACCT 301

Develops skills in identifying business processes, transforming data into useful information, and making managerial decisions. Includes analyzing and managing costs, developing cost systems that facilitate decision-making, identifying opportunities for improving business process, creating financial and operating budgets for planning and control, and developing measures to assess performance.

ACCT 331 - Intermediate Accounting I (3 Credits)

Prerequisite(s): ACCT 205

The aim of this course is to broaden the learner’s understanding of financial accounting to comprise complex topics related to measuring and reports of cash, inventories, investments, property, receivables, revenue recognition principles, plant, and intangible assets, and equipment. Emphasis is placed on both accounting theory and practice and on the development of professional opinion and significant thoughts.

ACCT 332 - Intermediate Accounting II (3 credits)

Prerequisite(s): ACCT 331

In this course, students examine the liability and equity sections of the balance sheet. Key concepts include current and other liabilities; long-term liabilities; dilute securities and earnings per share (EPS); income taxes; pensions and other employee future benefits; leases; accounting changes and error analysis; statement of cash flows; and full disclosure in financial reporting.

ACCT 361 - Accounting Information Systems (3 credits)

Prerequisite(s): ACCT 331

This course involves the study and development of accounting information systems. The focus is on business processes covering many industries with an emphasis on accounting data modeling and internal control. Special topics including XBRL and commercial systems are incorporated throughout the course.

ACCT 412 - Auditing (3 credits

Prerequisite(s): ACCT 331

Students will be introduced to: [1] An overview of auditing; [2] professional ethics; [3] audit evidence and documentation; [4] audit report; [5] study and evaluation of internal control and [6] audit planning and assessment of risk.

ACCT 352 - Taxation and Managerial Decisions (3 credits)

Prerequisite(s): ACCT 331

The objective of this course is to build a sound conceptual and technical foundation for the study of federal income taxation and thus provide students with the tools necessary to stay current with ever-changing tax laws, where these apply. The course will imbue students with sufficient understanding of the tax environment to identify important issues when evaluating business transactions.

ACCT 472 - International Auditing (3 credits)

Prerequisite(s): ACCT 331

This course provides a broad overview of the global financial and accounting environment and addresses three areas: financial reporting, financial analysis, and planning and control of multinational enterprises and therefore the course analyses how different business environments influence accounting practices. The topics of the course cover financial reporting regimes, harmonization of international accounting differences, international accounting standard setting process, financial reporting issues relating to segment reporting, international financial ratio analysis, business combinations, intangible assets, foreign currency translation, accounting for changes in exchange rates, translation of financial statements, and managerial accounting issues relating to control of and performance measurement for foreign operations.

ACCT 491 - Special Topics in Managerial Decisions (3 credits)

Prerequisite(s): ACCT 332

This is an advanced subject and seminar course which covers major concepts or Classical/current issues in Accounting. The topics to be covered will vary and will be announced by the end of the first week of commencing the course.

FNAN 303 - Financial Analysis, Forecasting, and Valuation (3 credits)

Prerequisites: FNAN 300 & ITEC 103

This course teaches students a range of techniques for understanding, analyzing and interpreting financial statements, and applying the information for both forecasting and making operational or strategic financial decisions that maximize a firm’s value. The course aims at providing basic understanding of the role of financial statements play and their impact on financial decision-making. Topics covered in this course include financial statement analysis, analysis of risk and return, development of financial models, financial forecasting and firm valuation.

FNAN 304 - Principles of Risk Management and Insurance (3 credits)

Prerequisites: FNAN 303

This course introduces students to the principles and concepts of risk management and insurance. The course also discusses the theory and application of risk and insurance to real world financial decisions. Different disciplines define risk differently. However, in finance, risk is generally defined as the possibility or chances of not achieving the set objective of maximizing shareholder wealth or firm value. Students will study how financial managers identify, measure, control and monitor risk in order to eliminate, reduce, transfer or avoid it in their operational and strategic financial decision-making.

FNAN 321 - Financial Institutions

Pre-requisites: FNAN 300

The course discusses basic objectives of financial institutions, with particular reference to industry structure and regulatory environment. It discusses decision variables that management should concentrate on to achieve objectives. It also reviews the role of financial institutions in allocation of funds in financial markets.

FNAN 401 - Advanced Financial Management

Pre-requisites: FNAN 301

The course analyzes financial decision-making in firms. It emphasizes the conceptual structure of financial problems and the use of advanced analytical techniques. The topics covered include investment decisions, financing decisions, dividend decisions, working capital management, current asset management, capital structure, mergers and acquisitions, and corporate planning models. The course requires students to use Excel software when working on a number of exercises and assignments.

FNAN 411 - Investment Analysis and Portfolio Management

Pre-requisites: FNAN 301

The course analyzes modern techniques for portfolio management including evaluating standards for selecting individual securities to include or remove from portfolios. The course also discusses riskreturn analysis for portfolios, and portfolio performance measures.

FNAN 412 - (BUFN 412) Futures and Options Markets

Pre-requisite(s): FNAN 301 and FNAN 311

Introduces options, commodity, and financial future markets as they function to provide pricing mechanisms and alternative investment vehicles. Lecture, discussion, and computer assisted research and weekly seminar.

FNAN 421 - (BUFN 421) Money and Capital Markets

Pre-requisite(s): FNAN 301 and FNAN 321

The organization of capital markets, their role in the allocation of funds to various market segments, and interaction between markets. Topics include aggregate flow of funds analysis; and money, government, corporate, and mortgage markets.

FNAN 431 - (BUFN 431) International Financial Management

Pre-requisite(s): FNAN 301

Management of contemporary firms’ international financial operations. Topics include foreign exchange risk, political risk, returns and risks of international projects, international money and capital markets, financial accounting, capital structure, and cost of capital.

MGHR 301 - Human Resource Management 

Pre-requisites: MGMT 301

This course is a broad survey of key areas of human resources management, designed to provide line students wishing to become future supervisors and/or staff human resource specialists with a thorough understanding of the role of human resource management and the techniques available to management in making effective use of the human resources of an organization. The material is delivered from the perspective of HRM practice in both the UAE/GCC and internationally.

MGHR 302 - Compensation Management 

Co-requisites: MGHR 301, OPMT 201

The Compensation Management course focuses on the theories underlying direct compensation and reward systems in organizations, and the practical administrative practices used to implement such systems, with particular reference to the UAE/GCC sub region. Compensation management practices, including the analysis and evaluation of jobs, criteria and procedures for determining wage levels, individual wage determination, forms of pay, and incentive systems will be covered.

MGHR 303 - Human Resource Recruitment, Training and Development

Co-requisites: MGHR 301

This course focuses on employee staffing, training and development processes in organizations. Topics covered include human resource planning, job analysis for selection, recruitment methods, selection methods, assessing training needs, developing and delivering training, evaluating training outcomes, career planning and career management. Multiple recruitment and selection methods are investigated, and the course looks in detail at how these HRM elements are typically implemented in the UAE/GCC region.

MGHR 403 - Cross Cultural and International Human Resource Management

Pre-requisites: MGMT 301

The course introduces students to the field of international human resource management (IHRM). Topics covered include: HR planning for international operations, the impact of national cultures on IHRM, including standardized cultural models; Divergent and Convergent International-HRM practices; Integration versus Differentiation; International people-resourcing; HR cultural adaptation and adoption issues; Organizational Culture and IHRM practice; comparative I-HRM studies featuring country comparisons. A number of contemporary I-HRM models are also discussed and utilized, with particular reference to IHRM within and out of the UAE/GCC.

MGHR 431 - Employee Relations 

Pre-requisites: MGMT 301 & BUSN 302

This course is an in-depth analysis for management majors interested in pursuing a career in human resources management. Course content focuses on legal and regulatory issues in employee relations from a historical and current perspective. Course delivery is interactive and utilizes lectures as well as discussions of assigned cases and readings.

MGHR 461 - Diversity in Organizations (3 credits)

Prerequisite: MGHR 301

People in the workplace are constantly interacting with peers, managers, and customers with very different backgrounds and experiences. When harnessed effectively, these differences can be the catalyst for creative breakthroughs and the pathway to team and organizational learning and effectiveness; but when misunderstood, these differences can challenge employees’ values, performance, workplace relationships, and team effectiveness. The course enables the student to understand the role of diversity in human affairs particularly in the workplace. The course discusses and analyzes the role of diversity in the workplace, along with the procedures and practices of diversity management. This course additionally helps students become familiar with contemporary theories and research findings about teams, their function and their management. This course will cover a variety of topics relevant to diversity, inclusion and discrimination in organizations. Students will be able to apply these concepts to discussions of specific dimensions of diversity, including gender, racio-ethnicity, sexual orientation, religion and disability. It also offers students the opportunity to develop their critical thinking on topics such as identity, relationships across difference and bias, and equality of opportunity in organizations around the world and how they relate to organizational issues of equality of opportunity, inclusion, and effectiveness. Finally, they will consider ways in which organizations can and do manage diversity. Class sessions will be experiential and discussion-based. Readings, case studies, and a final individual or team project will also be emphasized.

MGHR 462 - Strategic Human Resource Management (3 credits)

Prerequisite MGHR 301

This course will explore the contribution strategic Human Resource Management (HRM) makes towards the development and support of sustainable organizational strategies. On successful completion of this unit students will have the confidence to contribute to strategic decision-making in an HR context. This will be based on strong theoretical and applied foundations which will add value to an organization’s HR function and role.

MGHR 463 - Negotiations in Organizations (3 credits)

Prerequisite: MGHR 301

This course focuses on developing the conflict management and negotiating skills of the learner. By the end of this course, the learner will be able to evaluate negotiation situations, strategize and plan upcoming negotiations, and engage in more effective negotiations. The course content will contextualize conflict management and negotiation to the local UAE/ GCC environment, looking at cross-cultural influences. Consequently, to assist the learner in developing effective negotiation and conflict management skills, this course emphasizes experiential learning through student participation in a variety of exercises and role-plays.

MGHR 464 - Training and Development (3 credits)

Prerequisite MGHR 301

The purpose of this course is to provide students a firm understanding of human resource training and development systems in today’s business environment. A constant theme setting the foundation for this course will be on the various kinds of change facing organizations, with a focus of UAE/GCC organizations, and how these changes relate to human resource training and development. Topics will cover assessing training needs, developing and delivering training, evaluating training outcomes, career planning and career management. Aspiring HR professionals will gain essential knowledge to effectively manage employee training and development systems in a variety of companies. The course looks in detail as to how these HRM elements are typically implemented in the UAE/GCC region.

MKTG 312 - Consumer Behavior

Co-requisites: MKTG 301

The Consumer Behavior course studies the purchasing behavior of consumers and the exchange process involved in acquiring, consuming and disposing of goods, services, experiences and ideas. In this course students learn to deal with an unstructured situation by the usage of buyer decision – making model and buyer behavior concepts enabling them to identify important considerations and their possible resolutions.

MKTG 313 - Integrated Marketing Communications

Pre-requisites: MKTG 301 & MKTG 312

This course provides an in-depth study and application of advertising and other forms of marketing communication with emphasis on role in marketing planning. Study includes identification of relevant data to analyze marketing situation, development of product position, marketing and marketing communications objectives, creative strategy, media planning, and evaluation.

MKTG 351 - Marketing Research Techniques & Applications

Prerequisites: MKTG 301 & OPMT 210

The course introduces the student to tools used in marketing research which are both quantitative and qualitative. Quantitative tools used are questionnaires, experiments, and conjoint analysis and qualitative tools used are focus groups and interviews. In the process, both primary and secondary research may be used. The course emphasizes problem formulation skills and takes a managerial perspective on research methodology that focuses on the kinds of decisions that each method can support

MKTG 412 - Marketing of Services

Co-requisites: MKTG 301

This course introduces the student to the various aspects of services marketing. Specifically, the course examines the unique characteristics of services marketing, management and evaluation of service quality, techniques for service recovery and improvement, and service marketing in global environments. Particular emphasis is placed on analyzing the service encounter and the perception of service quality by service recipients and the service providers.

MKTG 471 - Marketing Management (Capstone Course)

Pre-requisites: MKTG 312, MKTG 313, MKTG 351, MKTG 412

The course emphasizes managerial aspects of marketing, including developing marketing strategies and plans, and integrating specific elements of the marketing process. The course additionally places stress on case analysis, as a means for improving problem solving skills and learning the course material.

MKTG 311 - (BUMK 311) Sales Management

Pre-requisite(s): MKTG 301

The marketing-sales interfaces including the role and capabilities of the sales force, personal selling strategies, organizational relationships, and responsibilities of sales managers including training, motivating, and evaluating sales force.

MKTG 332 - Retailing and E-Commerce (3 credits)

Prerequisite MKTG 301

The course familiarizes the students with retailing as a specialized economic and social institution within the distribution process and as it relates to society, fashion, and overall marketing activities. The planning and implementing of store and non-store (catalog, Internet) retail marketing strategies are addressed. Critical decision alternatives, variables, forces, and processes are considered from a managerial perspective.

OPMT 405 - Supply Chain Management

Pre-requisite(s): OPMT 301

The concepts, processes, and strategies of this systems approach to managing the entire flow of information, materials, and services from raw material suppliers through factories and warehouses to the final end-customer. Specific topics include global supply chain management, procurement, electronic commerce, information technologies, and logistics activities.

MKTG 407 - International Marketing (3 credits)

Prerequisite MKTG 301

The course is multidisciplinary approach to international marketing from viewpoint of business management, examines major marketing issues affecting companies operating in a global environment. Students understanding of economics, political and cultural differences among nations as they affect marketing opportunities and operations and develop skills to identify international marketing opportunities.