BS in Business Administration (Major in Marketing)
BS in Business Administration (Major in Marketing)
The BSBA (Major in Marketing) exposes students to the latest research and theory in global and multicultural marketing and examines research driven strategic advertising and promotion based on established analytics. Students are equipped with marketing knowledge and skills to develop specialized marketing professionals.
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Department
Programs
- BS in Business Administration (Generalist 1)
- BS in Business Administration (Major in Accounting)
- BS in Business Administration (Major in Finance)
- BS in Business Administration (Major in Marketing)
- BS in Business Administration (Major in Human Resource Management)
- BS in Business Administration (Major in Hospitality & Tourism Management)
- BS in Business Administration (Major in Business Analytics)
- Master of Business Administration (MBA)
- Executive Master of Business Administration (EMBA)
Marketing Major Learning Outcomes (MLO)
On completion of a BSBA (Major in Marketing) students will be able to
MMLO 1: Apply salient marketing techniques to product/service positioning within market segments;
MMLO 2: Evaluate, aggregate, and synthesize knowledge relating to the marketing function from diverse sources for the benefit of the organization;
MMLO 3: Formulate and craft integrated market plans and marketing strategies for various business domains;
Career Opportunities
Jobs directly related to your degree include: Â Â
- Advertising account executive
- Advertising account planner
- Advertising copywriter
- Market researcher
- Marketing executive
- Media buyer
- Media planner
Jobs where your degree would be useful include:
- Event organizer
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive
Admissions Requirements
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DISCOVER
BS in Business Administration
Business Administration investigates how organizations function – from hiring and training to strategy and decision making. Business Administration majors...
BS in Business Administration (Major in Accounting)
Accounting is the process of summarizing, analyzing and reporting financial transactions, in order to facilitate informed decisions by users of the information. Accountants analyze and...
BS in Business Administration (Major in Finance)
Finance is about investing, with a focus on how to value assets and manage risk. Studying a degree in Finance will help you to understand how stock markets and financial institutions function,...
BS in Business Administration (Major in Marketing)
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners,...
BS in Business Administration (Major in Human Resource Management)
Human Resource Management is the process of hiring and developing employees so that they become more valuable to the organization. It includes conducting job...
BS in Business Administration (Major in Hospitality & Tourism Management)
The BSBA (Major in Hospitality and Tourism Management) aims to provide a broad background of study for students who wish to pursue a career in hospitality and tourism management...
BS in Business Administration (Major in Business Analytics)
The BSBA (Major in Business Analytics) will equip the students to use the power of data science, big data, statistics, and machine learning to optimize business performance...
Executive Master of Business Administration (EMBA)
The Executive Master of Business Administration (EMBA) program prepares potential students to become effective business managers and leaders of the future. The program achieves...
Master of Business Administration (MBA)
The Master of Business Administration (MBA) program prepares students to become effective business managers and leaders of the future. The program provides...
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