BS in Business Administration (Major in Marketing)

BS in Business Administration (Major in Marketing)

The BSBA (Major in Marketing) exposes students to the latest research and theory in global and multicultural marketing and examines research driven strategic advertising and promotion based on established analytics. Students are equipped with marketing knowledge and skills to develop specialized marketing professionals.

 

Marketing Major Learning Outcomes (MLO)

On completion of a BSBA (Major in Marketing) students will be able to

MMLO 1: Apply salient marketing techniques to product/service positioning within market segments;

MMLO 2: Evaluate, aggregate, and synthesize knowledge relating to the marketing function from diverse sources for the benefit of the organization;

MMLO 3: Formulate and craft integrated market plans and marketing strategies for various business domains;

Career Opportunities

Jobs directly related to your degree include:   

  • Advertising account executive
  • Advertising account planner
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner

Jobs where your degree would be useful include:

  • Event organizer
  • Public affairs consultant
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive

DISCOVER

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Last updated: Aug 23, 2021 @ 2:47 pm

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