BS in Business Administration (Major in Marketing)

Program Requirements

Completion Requirements Credits
University General Education Requirements 31
School Requirements 48
Major Requirements 21
Major Electives (Any 3 courses from the major elective list) 9
Business Elective (Any 3 courses from any major requirements and electives outside your declared major) 9
Free Electives 3
Total 121

I. University General Education Requirements (31 credits)

Code Course Title Credit
ENG 101 Composition 3
ARAB 101 or
ARAB 110
Beginner Level Arabic and Culture for non-Native Learners I or
Arabic Language and Culture for Native Arabic Speakers I
UAES 200 Survey of United Arab Emirates Studies 3
ITEC 103 Fundamentals of Information Technology  3
STAT 100 Introductory Probability and Statistics 3
MEST 100 Introduction to Islam in World Culture  3
PHIL 100 Critical Thinking and Reasoning  3
UNIV 100 University First-Year Transition 3
UNIV 200 Innovation, Entrepreneurship and Sustainability 3
ECON 103 Principles of Microeconomics  3

The Natural Sciences chosen from one of the following:

BIOL 100 Humankind in a Biological World 3
ENVS 102 Sustainability and Human-Environment Relations 3
CHEM 211 General Chemistry I  3

II. School Requirements (48 credits)

Code Course Title Credit
ACCT 204 Principles of Financial Accounting 3
ACCT 205 Principles of Managerial Accounting 3
BUAN 301 Business Communication v 3
BUSN 301 Business Communication 3
BUSN 304 Commercial Law 3
BUSN 306 International Business Law 3
BUSN 307 Research Methodology 3
BUSN 498 Strategic Management 3
ECON 104 Principle of Macroeconomics 3
BUSN 312 Public Policy and Business Ethics 3
FNAN 300 Principle of Business Finance  3
MGMT 301 Principles of Management 3
MIST 301 Introduction to Business Information Systems 3
MKTG 301 Principles of Marketing 3
OPMT 311 Methods and Models of Management Science 3
MGMT 401 Organizational Behavior 3

Major in Hospitality & Tourism Management – 30 Credit Hours

III. Major Requirements (21 credits)

Code Course Title Credit
MKTG 312 Consumer Behavior 3
MKTG 313 Integrated Marketing Communications 3
MKTG 351 Marketing Research Techniques & Applications 3
MKTG 390 Internship in Marketing 3
MKTG 412 Marketing of Services 3
MKTG 471 Marketing Management (Capstone Course) 3
MKTG 444 Marketing Project Based Internship 3

IV. Major Requirements (21 credits)

Code Course Title Credit
MKTG 311 Sales Management 3
MKTG 332 Retailing and E-Commerce 3
OPMT 405 Supply Chain Management 3
MKTG 407 International Marketing 3

V. Business Electives (9 Credits)PLUS Any three courses from any major (major requirement courses and/or electives) other than the declared major.

VI. FREE ELECTIVES (3 credits) – Any course from other programs outside the school of business and not taken previously.

Last updated: Aug 22, 2021 @ 4:33 pm

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ENGL 101 - Composition

Pre-requisite(s): ENGL 099 or passing English Placement Test

English 101 provides students with intensive practice in drafting, revising, and editing expository essays for an academic audience. Using logical, rhetorical, and linguistic structures in their writing, students also develop their ability to think creatively, critically, and independently. Throughout the course, students engage in reading texts, evaluating sources, using their reading to form their own opinions, preparing research papers, and employing the MLA documentation style to avoid plagiarism.

ARAB 101 Beginner Level Arabic and Culture for non-Native Learners I

Pre-requisite: None

Beginner Level Arabic Language and Culture 1 is the first in a four-course beginner and intermediate Arabic language sequence specifically tailored to the needs of non-native Arabic language students in the English and Mass Communication Programs (though any non-native learner of Arabic may enroll). This course introduces the student to the Arabic alphabet and the basics of reading and writing in Modern Standard Arabic (MSA). Instruction in the language is enriched by reference to cultural themes and visits to sites of cultural importance.

ARAB 110 - Arabic Language and Culture for Native Arabic Speakers I

Pre-requisite(s): ENGL 101

Arabic literature has developed many traditions though originating from a common source. The course is an introduction to representative texts from contemporary Arab writers, and their connections with the traditions of the past. The method is comparative, with a study of literary, political social and religious aspects, as well as the application of a theoretical framework of analysis.

UAES 200 - Survey of United Arab Emirates Studies
1 Semester Credit Hour

This course presents the UAE from multiple perspectives in an attempt to expose the students to the distinct qualities of the UAE. The purpose of this course is to give students a broad, interdisciplinary, and comprehensive introduction to key features and issues in the UAE’s historical, cultural, political and economic landscapes. (Writing Intensive Course)

ITEC 103 - (SCIT 103) Fundamentals of Information Technology 

The course focuses on the nature and uses of computers with an introduction to word processing, spreadsheets, databases and presentation software and related lab projects and includes computer systems organizations, communications and networking, legal and ethical issues, effective presentation information, computer security and the internet.

STAT 100 - Introductory Probability and Statistics
3 Semester Credit Hours

This course introduces students to the basics of probability theory and statistical inference with examples and applications in sciences. At the end of this course, students will acquire the necessary quantitative competency in the program.

MEST 100 - Introduction to Islam in World Culture 

The course provides an introduction to the basic sources and historical contexts for the origins of Islam; some of the basic spiritual principles expressed in those sources; the contexts and practices that exemplify the spiritual principles; contributions Islam has made to civilization and to the political, social and cultural identity of the UAE. It will illustrate the concept of Islamic studies through a global, interdisciplinary and comparative approach and examine contemporary global and local issues that impact and are impacted by Islamic culture.

PHIL 100 - Critical Thinking and Reasoning 

This introduction to basic principles of reasoning and critical thinking enhances the learner’s abilities to evaluate various forms of reasoning in everyday life and in academic disciplines. The course explores such topics as inductive and deductive reasoning, the nature and function of definitions, fallacy types, statistic use and misuse, and the rudiments of logic.

UNIV 100 - University First-Year Transition

Students in this course transition to university life by focusing on academic adjustment, by developing decision-making skills, and by learning about services and opportunities for involvement. Although all classes have a core body of knowledge, each class specializes in a particular aspect of university life.

UNIV 200 - Innovation, Entrepreneurship and Sustainability (3 Credits)

This course aims at equipping the next generation of leaders in the UAE with an innovative and entrepreneurial mindset and its related core skills. The course combines three main points: design thinking, entrepreneurship, and growth and leadership.

ECON 103 - (GEEC 103) Principles of Microeconomics 

This course introduces learners to microeconomics in the context of current problems. It explores how market mechanism allocates scare resources among competing uses. It uses supply, demand, production, and distribution theory to analyze problems.

BIOL 100 - Humankind in a Biological World

Human beings interact with, affect and are affected by other living organisms. This course explores the ways in which human activities have had an impact on other life on earth, mankind and disease and the development of scientific thought.

ENVS 102 - Sustainability and Human-Environment Relations

The course examines the interactions between human and environmental systems, and its effect on the future of environmental sustainability. Topics covered include global and local environmental change, conservation of the ecosystem, biodiversity, water management and climate change.

CHEM 211 - General Chemistry I 

This course covers the foundations of chemical concepts: basic facts and principles of chemistry, including atoms, molecules, ions, chemical reactions, gas theory, thermochemistry, electrochemistry, chemical kinetics and equilibrium, molecular geometry, and states of matter.

ACCT 204 - Principles of Financial Accounting (3 credits)

This is an introductory course in financial accounting which incorporates International Financial Reporting Standards (IFRS) and emphasizes the use of accounting information in an ethical manner. Topics covered include: Basic accounting concepts and processes with particular emphasis on double entries; the accounting cycle; transaction analysis; accounting for assets, liabilities, owner’s equity, expenses and revenues recognition, introductory financial statement analysis; an introduction to the preparation of cash flow statements and ethical decision-making.

ACCT 205 - Principles of Managerial Accounting (3 credits) 

This is the first course in cost/managerial accounting. It discusses a range of introductory managerial accounting topics such as cost measurement and terminology, costs systems; analyzing cost-volume-profit relationships, job order and process costing, operating budgets, standard costing, introduction to capital budgeting and ethical managerial accounting-related decision-making.

BUAN 301 - Business Communication 3 Credit Hours

Prerequisite(s): OPMT 311

This course is an introductory survey course in business analytics and is geared towards providing a broad coverage of descriptive, predictive, and prescriptive analytics techniques and applications within a business context. The course aims to introduce students to foundational concepts, methodologies, and tools required to understand the emerging role of business analytics in organizations, with a focus on decision making for efficiency, profitability, and sustainability. Through hands-on practice tutorials and assignments, students will also be introduced to computer-based modeling approaches to facilitate formulation, resolution, and interpretation of the results, and the process of transforming data into actions.

BUSN 301 - Business Communication

Pre-requisite(s): COMM 100

This course Introduces fundamentals of business models, and writing as a learning tool. The interrelationships between accounting, finance, information systems, marketing, and operations are the subject of several “learning by writing” deliverables. The course teaches business students effective methods for communicating business-related issues to clients, management and fellow employees.

BUSN 304 – Commercial Law (3 credits)

Corequisites: Sophomore Status

This course provides exposure to general legal environment of business, emphasizing government regulatory process, business ethics, and social responsibility. Regulatory topics include torts and crimes, product liability, intellectual property and cyber law, contracts, and issues related to employment and competition. Lecture, discussion, cases.

BUSN 306 - International Business

Prerequisites: ECON 104

This course offers a multi-disciplinary approach to global economic issues from the viewpoint of managing international business. It introduces salient aspects of managing in a globalized environment, including consideration of theoretical concepts. It provides a practical treatment of political-economic aspects of international trade. The course discusses foreign direct investment, global monetary systems, and strategy formulation for international business

BUSN 307 - Research Methodology (3 credits)

Prerequisites: OPMT 211, Sophomore Standing

This course provides essential underpinning support for research elements of higher level business courses. It allows candidates to make informed decisions and appropriate choices pertaining to research methodology. A range of business research tools, approaches and analytical techniques are discussed, and guidance is given on optimal structuring of research work in the business field, and the generation of research proposals.

BUSN 498 - Strategic Management

Pre-requisites: BUSN 311, MGMT 301, OPMT 301 & MKTG 301

This course is designed to help students apply functional knowledge gained from earlier courses and integrate these with more practical information and real-life experiences. The course takes the general management point of view, emphasizing the creation, implementation and evaluation of strategy in organizations. Students adopt the viewpoint of upper management, strategize and make essential "Big Picture" decisions, using standard strategic analysis frameworks. Students develop expertise in the analysis of complex business situations and in clearly presenting strategic findings both orally and in writing.

ECON 104 - Principle of Macroeconomics

Pre-requisite(s): ECON 103

This course introduces students to the fundamental principles of macroeconomics in the context of current problems and its application to business decision making and economic policy. Students will be introduced to the economic way of thinking and how key concepts, theories and methods of modern economic analysis can be applied to everyday economic issues and problems. Key areas covered include demand and supply analysis and government policies; consumers, producers and the efficiency of markets; international trade; the national economy; business cycles; inflation; economic growth and stability; unemployment; and monetary and fiscal policy. Particular emphasis is placed on reviewing contemporary economic issues and how economics permeates almost every aspect of business, highlighting economics as the fundamental discipline underpinning the study of most business specializations.

BUSN 312 - Public Policy and Business Ethics (3credits)

Prerequisite ECON 103

This course introduces the policy and ethical dimensions of business as they relate to the various stakeholders inside and outside the organization. It includes topics such as actors, institutions and ideas in the policy process, business ethical theory, ethical decision making, ethical leadership, ethical and policy dilemmas, corporate social responsibility and environmental sustainability.

FNAN 300 - Principle of Business Finance 

Pre-requisites: BACC 203 & BOPM 210

This course teaches students the fundamental principles of finance. It covers the financial decisions that financial managers should make to maximize shareholders’ wealth or a firm’s value. These financial decisions include investment decisions, financing decisions, dividend decisions and working capital decisions. Students are taught how to apply financial theories to real life financial situations, financial ratio analysis, time value of money, stock valuation, bond valuation, capital budgeting and risk and return. It also discusses the difference between profit maximization and shareholders’ wealth maximization. There is a general saying in finance that “If you can’t measure it, you can’t control it”. Therefore, the course entails calculations and arriving at conclusions that help financial managers make financial decisions and measure financial performance

MGMT 301 - Principles of Management

Pre-requisites: Sophomore Standing

This course presents essential management and organizational behavior theories and concepts. It examines the nature of managerial work under a range of business models and under rapidly changing business conditions. Managerial functions and activities such as planning, strategizing, organizing, controlling, and directing are examined in depth, and in the context of current organizational practice and scenarios.

MIST 301 – Introduction to Business Information Systems

Pre-requisites: Sophomore Standing

Course Description:

This course introduces fundamentals of computer hardware, software, networking, Internet and its technology components. The discussions are centered on the role of technology in contemporary business, and include basic relational storage concepts, with hands-on experience in building business database applications and web sites.

The course also features a mini-project.

MKTG 301 – Principles of Marketing

Pre-requisites: ECON 103

This course examines marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, or services to selected target groups. The course emphasizes how to promote, distribute, and price firm’s offering in dynamic economic, social, political, and international environment.

OPMT 311 - Methods and Models of Management Science (3credits)


MGMT 401 - Organizational Behavior (3 credits)

Prerequisite Senior Standing

This course presents essential organizational behavior and leadership theories and concepts. It examines the complexities of human behavior in a range of organizational work settings under rapidly changing business environment. Individual personality, group/team dynamics, motivation, performance, communication, and leadership concepts are examined in depth, and in the context of current organizational practices.

MKTG 312 - Consumer Behavior

Co-requisites: MKTG 301

The Consumer Behavior course studies the purchasing behavior of consumers and the exchange process involved in acquiring, consuming and disposing of goods, services, experiences and ideas. In this course students learn to deal with an unstructured situation by the usage of buyer decision – making model and buyer behavior concepts enabling them to identify important considerations and their possible resolutions.

MKTG 313 - Integrated Marketing Communications

Pre-requisites: MKTG 301 & MKTG 312

This course provides an in-depth study and application of advertising and other forms of marketing communication with emphasis on role in marketing planning. Study includes identification of relevant data to analyze marketing situation, development of product position, marketing and marketing communications objectives, creative strategy, media planning, and evaluation.

MKTG 351 - Marketing Research Techniques & Applications

Prerequisites: MKTG 301 & OPMT 210

The course introduces the student to tools used in marketing research which are both quantitative and qualitative. Quantitative tools used are questionnaires, experiments, and conjoint analysis and qualitative tools used are focus groups and interviews. In the process, both primary and secondary research may be used. The course emphasizes problem formulation skills and takes a managerial perspective on research methodology that focuses on the kinds of decisions that each method can support

MKTG 390 - Internship in Marketing (3 Credit Hours)

Prerequisites: Senior Standing

The Internship is designed for candidates on the undergraduate marketing major programs. It lasts for eight weeks (240 hours), and provides exposure to business practices and issues, in appropriate settings. Candidates will typically opt to carry out internship with local UAE-based companies. The internship program is viewed as a "steppingstone" for a career in the field of the student’s major. Students will receive orientation, induction, and relevant on-the-job training during their internship. The initial induction and orientation take place at the beginning of the internship, and will serve to introduce the student to real-world business practices, culture and management, and provide them with a knowledge base to draw upon throughout the remainder of the internship.

MKTG 412 - Marketing of Services

Co-requisites: MKTG 301

This course introduces the student to the various aspects of services marketing. Specifically, the course examines the unique characteristics of services marketing, management and evaluation of service quality, techniques for service recovery and improvement, and service marketing in global environments. Particular emphasis is placed on analyzing the service encounter and the perception of service quality by service recipients and the service providers.

MKTG 471 - Marketing Management (Capstone Course)

Pre-requisites: MKTG 312, MKTG 313, MKTG 351, MKTG 412

The course emphasizes managerial aspects of marketing, including developing marketing strategies and plans, and integrating specific elements of the marketing process. The course additionally places stress on case analysis, as a means for improving problem solving skills and learning the course material.

MKTG 444 - Marketing Project Based Internship (3 Credit Hours)

Prerequisites: MKTG 301

The marketing project-based internship course will provide students an experience of a self-employed work environment. The course will imbibe problem-solving skills and creative thinking among students. These life-long learning skills will enhance the employability skills of the students and their ability to become independent learners. The students will integrate the tools and concepts from the marketing specialization courses to develop strategies to solve problems. Through a coaching and mentoring process, the students would produce a project report, which will allow them to showcase their learning acquired during their four-year study.

MKTG 311 - (BUMK 311) Sales Management

Pre-requisite(s): MKTG 301

The marketing-sales interfaces including the role and capabilities of the sales force, personal selling strategies, organizational relationships, and responsibilities of sales managers including training, motivating, and evaluating sales force.

MKTG 332 - Retailing and E-Commerce (3 credits)

Prerequisite MKTG 301

The course familiarizes the students with retailing as a specialized economic and social institution within the distribution process and as it relates to society, fashion, and overall marketing activities. The planning and implementing of store and non-store (catalog, Internet) retail marketing strategies are addressed. Critical decision alternatives, variables, forces, and processes are considered from a managerial perspective.

OPMT 405 - Supply Chain Management

Pre-requisite(s): OPMT 301

The concepts, processes, and strategies of this systems approach to managing the entire flow of information, materials, and services from raw material suppliers through factories and warehouses to the final end-customer. Specific topics include global supply chain management, procurement, electronic commerce, information technologies, and logistics activities.

MKTG 407 - International Marketing (3 credits)

Prerequisite MKTG 301

The course is multidisciplinary approach to international marketing from viewpoint of business management, examines major marketing issues affecting companies operating in a global environment. Students understanding of economics, political and cultural differences among nations as they affect marketing opportunities and operations and develop skills to identify international marketing opportunities.