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BS in Business Administration (Major in Marketing)

Program Requirements

Completion Requirements Credits
University General Education Requirements 31
School Requirements 48
Major Requirements 21
Major Electives (Any 3 courses from the major elective list) 9
Business Elective (Any 3 courses from any major requirements and electives outside your declared major) 9
Free Electives 3
Total 121

I. University General Education Requirements (31 credits)

Code Course Title Credit
ENG 101 Composition 3
ARAB 101 or
ARAB 110
Beginner Level Arabic and Culture for non-Native Learners I or
Arabic Language and Culture for Native Arabic Speakers I
3
UAES 200 Survey of United Arab Emirates Studies 3
ITEC 103 Fundamentals of Information Technology  3
STAT 100 Introductory Probability and Statistics 3
MEST 100 Introduction to Islam in World Culture  3
PHIL 100 Critical Thinking and Reasoning  3
UNIV 100 University First-Year Transition 3
UNIV 200 Innovation, Entrepreneurship and Sustainability 3
ECON 103 Principles of Microeconomics  3

The Natural Sciences chosen from one of the following:

BIOL 100 Humankind in a Biological World 3
ENVS 102 Sustainability and Human-Environment Relations 3
CHEM 211 General Chemistry I  3

II. School Requirements (48 credits)

Code Course Title Credit
ACCT 204 Principles of Financial Accounting 3
ACCT 205 Principles of Managerial Accounting 3
BUAN 301 Business Communication v 3
BUSN 301 Business Communication 3
BUSN 304 Commercial Law 3
BUSN 306 International Business Law 3
BUSN 307 Research Methodology 3
BUSN 498 Strategic Management 3
ECON 104 Principle of Macroeconomics 3
BUSN 312 Public Policy and Business Ethics 3
FNAN 300 Principle of Business Finance  3
MGMT 301 Principles of Management 3
MIST 301 Introduction to Business Information Systems 3
MKTG 301 Principles of Marketing 3
OPMT 311 Methods and Models of Management Science 3
MGMT 401 Organizational Behavior 3

Major in Hospitality & Tourism Management – 30 Credit Hours

III. Major Requirements (21 credits)

Code Course Title Credit
MKTG 312 Consumer Behavior 3
MKTG 313 Integrated Marketing Communications 3
MKTG 351 Marketing Research Techniques & Applications 3
MKTG 390 Internship in Marketing 3
MKTG 412 Marketing of Services 3
MKTG 471 Marketing Management (Capstone Course) 3
MKTG 444 Marketing Project Based Internship 3

IV. Major Requirements (21 credits)

Code Course Title Credit
MKTG 311 Sales Management 3
MKTG 332 Retailing and E-Commerce 3
OPMT 405 Supply Chain Management 3
MKTG 407 International Marketing 3

V. Business Electives (9 Credits)PLUS Any three courses from any major (major requirement courses and/or electives) other than the declared major.

VI. FREE ELECTIVES (3 credits) – Any course from other programs outside the school of business and not taken previously.

Last updated: Aug 22, 2021 @ 4:33 pm

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