Vision & Mission

(School of Business)

School of Business

Vision and Mission


Vision Statement

Our vision is to be is to be students’ preferred choice for internationally recognized business education in the Northern Emirates enriched by the impactful research and outreach of our dedicated faculty. 

Mission Statement

The School’s mission is to work with the AURAK ‘family’ to prepare tomorrow’s business leaders to be thoughtful, creative, collaborative and responsible with an ability to think critically, communicate their ideas clearly and take initiative in applying what they have learned.  Backed by a diverse faculty committed to enrich their teaching and enhance their community impact by engaging in applied, cross-disciplinary, and pedagogical scholarship, the School offers programs based on the North American model and the cultural characteristics of the Gulf region in a student-centered teaching environment.


BS in Accounting

Accounting is the process of summarizing, analyzing and reporting financial transactions, in order to facilitate informed decisions by users of the information. Accountants analyze and...

BS in Business Administration

Business Administration investigates how organizations function – from hiring and training to strategy and decision making. Business Administration majors...

BS in Finance

Finance is about investing, with a focus on how to value assets and manage risk. Studying a degree in Finance will help you to understand how stock markets and financial institutions function,...

BS in Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners,...

BS in Human Resource Management

Human Resource Management is the process of hiring and developing employees so that they become more valuable to the organization. It includes conducting job...

Master of Business Administration (MBA)

The Master of Business Administration (MBA) program prepares students to become effective business managers and leaders of the futureThe program provides...

Executive Master of Business Administration (EMBA)

The Executive Master of Business Administration (EMBA) program prepares potential students to become effective business managers and leaders of the future. The program achieves...

Last updated: Jan 20, 2020 @ 2:06 pm

Our Campus

American University of
Ras Al Khaimah Road,
Ras al Khaimah, UAE
PO Box: 10021

Contact Us

Tel. :  + 971 7 2210 900
Fax :  
+ 971 7 2210 300

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