Dr. Hurrem Yilmaz holds a Bachelor of Arts in Psychology and Master of Science in Business Administration, both from Bogazici University, Turkey and a PhD in Management Science from the Naveen Jindal School of Management at the University of Texas at Dallas, U.S.A. She has around 15 years of teaching in the U.S. and Turkey.
Hurrem currently serves as the Marketing Department Chair at AURAK
and teaches Principles of Marketing, Integrated Marketing Communications, and Marketing Management. Prior to academia, she worked as a marketing research director in the advertising industry and as a sales manager in retailing.
Hurrem studies social interactions and marketing strategies. Her research covers industries such as consumer goods and social media, and functional areas such as product development, promotions, and crisis management. Her work combines theoretical and empirical methods, aiming to understand the root cause of market phenomena and to derive optimal strategy recommendations.
Yilmaz, Hurrem (2014) “Perceived Risk, Risk Reduction Methods and Personality”, International Review of Business and Economic Studies, Vol.1, Issue 1, pp. 1-18
Ozkul, Ahmet, Yilmaz, Hurrem & Barut, Mehmet (2012) “Commodity bundling in the supply chain: A simulation study”, International Journal of Integrated Supply Management, Vol.7, No.1-3, pp. 114-137
Yilmaz, Hurrem (2009) “Consumer Boycotts: The Effect of Regulatory Focus”, AMA Summer Marketing Educators’ Conference Proceedings, Chicago, Illinois
Yilmaz, Hurrem, Kirmani, Amna, and Murthi, B.P.S. (2008), “The Effects of Centrality and Distinctiveness on the Usage of Co-promotions” in A. Lee and D. Soman (Eds.) Advances in Consumer Research, XXXV, Memphis, Tennessee
Ozkul, Ahmet and Yilmaz, Hurrem (2007) “The Impact of Product Types on Performance in a Two Company Co-promotion Partnership” Proceedings of Decision Science Institute 38th Annual Meeting, Phoenix, Arizona
“Consumer Boycotts: Corporate Response and Responsibility” AMA Summer Marketing Educators’ Conference, Chicago, Illinois, 2009
“Consumer Boycotts: Effect of Regulatory Focus” SUNY Faculty Research Show, Oneonta, NY, 2009
“The Effects of Centrality and Distinctiveness on the Usage of Co-promotions” Association For Consumer Research North American Conference, Memphis, Tennessee, 2007
“The Impact of Co-Promotion on the Supply Chain” Decision Sciences Institute Mini Conference on Service Science, Pittsburg, Pennsylvania, 2007
“The Impact of Product Types on Performance in a Two Company Co-promotion Partnership”Decision Sciences Institute 38th Annual Meeting, Phoenix, Arizona, 2007