AURAK Hosts Guest Lecturer, Ms. Banali Malhotra

The American University of Ras Al Khaimah Department Chair of Marketing, Dr. Hurrem Yilmaz, hosted guest lecturer, Ms. Banali Malhotra, Director of Marketing of RAKBANK.  Her presentation was entitled, “Segmentation, Target Marketing, and Positioning.”

As Director, Ms. Banali is responsible for the development of RAKBANK’s dominance in the Banking and Finance Department in the UAE. She is a consummate marketing professional with over 20 years of experience across several regions. She has successfully launched several campaigns and products that have earned many international accolades like in the USA and by the Asian Banker in Singapore. Her interview is featured in Oxford University’s marketing textbook showcasing RAKBANK’s success story in relationship management. Her career and personal experiences have been promoted in the success stories of the world’s most inspirational women in the international bestseller book,  Sky by author Anthony A. Rose. Femina Middle East felicitated her as an in 2015. She was also conferred the title of CMOs (GCC Edition) in 2015 by Asian Leadership Awards and GCC’s in 2016 by the Middle East Leadership Awards. She has been part of the jury for prestigious marketing award platforms like Effies and FOMA.  In her previous role as Head Strategic Alliances, Ms. Banali has won the prestigious amongst other accolades as well.

Dr. Hurrem was overjoyed with Ms. Banali’s presentation, “One important benefit of having a guest speaker is the enhancement of the students’ educational experience. Another added benefit is the link that students get to make between what they learn in their textbooks and what they learn from the guest speaker.  Ms. Banali Malhotra’s lecture about the subject was interesting and engaging with lots of examples from banking industry.  I hope to repeat these lectures during the upcoming years as well.”

This event illustrates how imperative it is to AURAK President, Prof. Hassan Hamdan Al Alkim, for AURAK students to see how the theories the students learn in the classroom have real world applications, understanding the significance of learning and practicing those theories before entering the business world so that they are sufficiently prepared to succeed.