Training

Learning Outcomes:

1. Identifying the key areas for development in this job role, increasing the contribution made to the company; laying the foundations; assessing your contribution.
2. Managing your boss successfully; making relationships work; developing your network; communication and the importance of feedback.
3. Increasing your contribution to the management team through basic group dynamics and team work.
4. Developing personal management skills; setting objectives; prioritizing tasks; understanding time management; delegating successfully; problem solving.
5. Organizing effective systems; travel; informal and formal meetings; minute taking.
6. Effective communication; learning how to be assertive and stay in control; the telephone; dealing with difficult people; developing a personal action plan.
7. How to acquire the interpersonal skills that will enable you to deal more effectively with others.
8. Assertiveness – how it can be developed and used in a positive way.
9. Dealing with conflict, anger and criticism in a cool manner, while projecting an image of self confidence and professionalism.
10. How to take charge of situations and command attention without being forceful or intimidating.
11. How to say ‘no’ when necessary, and negotiate a solution.
12. Successful two way communication, how listening skills and body language can affect a situation.
13. How positive thinking and creating an overall mental picture can help diffuse stressful situations.

Course Content:

Secretarial Skills

1. The role of the Executive Secretary/PA
2. Time management Assertiveness training
   1. How to say “no” without becoming intimidating or aggressive
   2. Dealing with conflict
   3. Negotiating solutions
3. Communication skills
   1. Body language
   2. Positive thinking
   3. Listening skills
   4. Dealing with difficult people and difficult situations
4. Working for more than one person
5. Technology in office Confidentiality
6. Telecommunications – Effective telephone behavior
7. Processing the mail
8. Diary management
9. Travel
10. Meeting and conventions
11. Management of records
12. Tips of the trade

Organization skills:

1. Organizational chart
2. The office
3. Physical environment
4. Safety File security/filing systems
5. Cleanliness Office furniture
6. Purchases and payments
7. Office supplies and equipment
8. Company storeroom
9. Inventory
10. Repairs
11. Machinery
12. Banking
13. Team work
14. Time management

Business correspondence:

1. The art of good letter writing
2. Clearly defining objectives
3. Terminology
4. Being concise, accurate and grammatically correct
5. Correct use of sentences and paragraphs
6. Logical formats to include positive openings to effective endings
7. Dictation techniques
8. Writing reports and memos
9. Sales letters and proposals
10. Orders and acknowledgements
11. Follow-up and revivers
12. Invoices and credit settlements
13. Different formats of quotations
14. Letter of application
15. Credit collection letters
16. Complaint handling letters
17. Responding to, and sending letters of complaint
18. Creating circulars
19. Common letters
20. How to check, edit and proofread your own material

Secretarial Accounts:

1. Principles and practices of basic accounting
2. Financial statements analysis
3. Profit and loss
4. Balance sheet
5. Cash flow statement
6. Banking
7. Petty cash
8. Maintaining excel sheet

Personality development:

1. Assessing and understanding one's own personality
2. Understanding fellow workers and developing a good interpersonal relationship
3. Dealing with difficult people and difficult situations
4. Confidentiality
5. How to project an image of self-confidence and professionalism
6. Self development for the future

Course Objectives:

1. Explain the importance of a customer service culture in a competitive environment.
2. Analyze basic behavioral patterns of different customer personalities and the best way to deal with them.
3. Implement strategies for service recovery aimed at regaining customer loyalty.
4. Define the process of managing a customer complaint system.
5. Discuss and practice the techniques of effective communication skills with customers.

Course Content:

Customer Services:

• Introduction to Customer Service
• Service Dimensions
• Addressing Customer Needs

A Profile of Different Customer Personalities:

• Difficult People and Difficult Behavior
• Characteristics of Difficult People
• Suggested Responses
• 6 Personalities that Lead to Conflict and How to Deal with Them

Effective Communication with Customers:

• Definition of ‘Communication’
• Communication Goals
• Communication as a Critical Success Factor
• Communication with Customers
• Reading the Body Language of Customers
• Characteristics of a Good Listener
• Behaviors that Block Listening
• How to Be an Active Listener

Components of Quality Service

Service Quality:

• Service Quality Gaps
• The RATER Model
• What Customers Pay Attention to
• Dimensions of The RATER Model
• Flying Over Customer Expectations
• Establishing Service Quality Performance Standards
• Customer Complaint System

Definition of ‘Complaint’:

• Types of Complainants
• Sources of Complaints
• Why Most Customers Won’t Complain
• Types of Complaints
• Handling Complaints: The P.E.P.S.I Model

Inspiring Staff:

• Principles of Inspiring People (A.E.P.A. Philosophy)
• Arousing Interest
• Engaging Them
• Practicing New Skills
• Applying to Real World

Customers Loyalty:

• Principles of Success
• Who Is a Loyal Customer
• Strategies to Keep Customers Loyal
• Reasons why Companies Lose Customers
• Keys to Delivering “Exceptional Service”

Attaining Customer Satisfaction through Quality Measures:

• Customer Service Excellence

Forecasting and Budgeting

Course Objectives:

1. Learn the objectives and techniques of forecasting
2. Understand the difference between cash flow and profit
3. Prepare forecasts using different sources of information
4. Understand the factors to consider when performing forecasts
5. Learn the Dos and Don’ts of forecasting
6. Understand and prepare a cash flow forecast
7. Understand the basics of capital expenditure forecasting
8. Update forecasts for actual results and evaluate actual results against forecasts
9. Learn how to monitor, report and make decisions based on forecasts
10. Use forecasting as a performance measurement tool
11. Prepare a forecast (comprehensive case study)

Course Content:

• Forecasting objectives
• Forecasting techniques
• Cash flow, profit, assets and liabilities
• The accounting process
• Preparing forecasts
• Cash flow forecasting
• Capital expenditure forecasting
• Monitoring, reporting and decision making
• Forecasting as a performance measure
• Comprehensive case study

Accounting for non-Accountant

Course Objectives::

1. Define accounting and the accounting cycle.
2. Identify the major rules and principles of accounting under the International Financial Reporting Standards (IFR)
3. List the key financial statements (balance sheet, income statement, changes in shareholders’ equity and cash flow statement) and their components.
4. Account for financial statements’ adjustments at end of period.

Course Content:

1. Financial Accounting
   1. Introduction to financial accounting and its objectives (flow of basic accounting)
   2. Accounting assumptions, principles, elements, and standards.
   3. Basic definitions used in accounting system to different users.
   4. Cash and accrual basis of accounting.
   5. Budget vs. spend concept and types of commitments.
   6. The fundamental equation of accounting (Rules of debits and credits).
   7. Preparation and presentation of basic financial statements under IFRS/ IAS :
      1. Classified balance sheet / statement of financial position, content and objectives.
      2. Comprehensive income statement, content and objectives.
      3. Statement of cash flows, content and objectives.
      4. Case studies and exercises on most of the subjects covered above.
2. Financial Analysis and financial ratios :
   1. Understanding financial analysis, uses, goals, and objectives.
   2. Basic techniques used in financial analysis: horizontal, vertical and ratios.
   3. Types of ratio analysis: liquidity, profitability, activity, solvency, and cash flows analysis.
   4. Applying Altman’s Z- score to measure the financial health of entities.
   5. Case studies and exercises on most of the subjects covered.

Cash flow & Working Capital Management

Course Objectives:

1. Understanding of the fundamentals of effective management of cash flow, including the optimization of the level of working capital.
2. Develop practical experience of how to manage cash flow and optimize working capital to facilitate such delivery in real life business situations.
3. Increase personal financial skill levels
4. Develop confidence through understanding the major drivers of successful financial performance.
5. Learn a number of technical skills, all of which lead to the ability to calculate the required figures and implement them into value adding business decisions

Course Content:

1. Understanding Cash Flow Management
   1. Managing Short Term Finance Decisions
   2. Managing the Collection System
   3. Managing the Disbursement Systems
2. Managing Corporate Liquidity
   1. Measuring and Managing Liquidity
   2. Managing the Short-Term Investment Portfolio
   3. Managing Short-Term Borrowing from Commercial Banks
   4. Managing Nonbank Sources of Short-Term Credit
3. Managing Working Capital
   1. Managing Credit and Collections
   2. Managing Credit Policy and Accounts Receivable
   3. Managing Accounts Payable and Accruals
   4. Managing and Financing Inventories
4. Managing and Forecasting Cash Flows
   1. Exploring Cash Flow Dynamics through the Financial Statements
   2. Projecting Cash Flow Decisions

Accounting and Finance Policies and Procedures

Course Objectives:

1. Design and produce the Accounting and Finance Manual.
2. Plan the required resources needed for the department.
3. Establish authorities and duties in the department for maximizing efficiency and effectiveness.
4. Achieve segregation of duties and internal controls in the department.
5. Set comprehensive policies and procedures to streamline accounting operations.
6. Acquire a reference explaining essential accounting assumptions and their application.
7. Answer the questions: “who does what?” and “how to do it?” by formulating standard and reliable accounting processes.

Course Content:

1. Designing the Accounting Manual
   1. Purpose of the Accounting Manual
   2. Authorities Assigned to Accounting Personnel
   3. Organization of the Accounting Manual
2. Accounting Department Setup Planning
   1. Planning for Proper Reporting
   2. Planning for Human Resources versus Software – HRVSS
3. Accounting Concepts and their Application
   1. Underlying Accounting Assumptions
   2. Accrual Basis of Accounting versus Cash Basis
   3. Going Concern Assumption
   4. System and Reliability of Measurement
   5. General Concepts of Assets, Liabilities, Income and Expense
4. Accounting Procedures General
   1. Setting Chart of Accounts
   2. Accounting Structure
   3. Exchange Rate Differences
   4. Accounts and Cost Centers
   5. Prepaid and Accrual Concepts and Treatments
5. Reporting
   1. Essential Budgeting Policies
   2. Financial Statements Issuance Steps
   3. Financial Analysis and Comparisons to Budget

HR Administration

1. HR Administrator in Organization
2. HR System

HR Administrators in Organization

Course Objectives

1. List the core functions of HR systems and determine business requirements for their organization’s HR system.
2. Develop HR reports using different types of graphs and templates.
3. Identify legal documents required to collect and maintain for employees.
4. Develop their organization’s employee handbook

Course Content:

1. HR Information System
   1. Working with Human Resources Information Systems (HRIS)
   2. Functions and Features of HR Systems
   3. Determining Business Requirements
   4. Developing Assessment Criteria to be Used for Evaluating Different Systems
   5. Assessing and Evaluating Existing HR Systems
   6. Workshop: Live Demonstration and Practice Using an HRIS
2. HR Measurements and Reporting
   1. Research Terms and Techniques
   2. Frequently Used HR Metrics
   3. Calculating HR Metrics
      1. Recruitment Metrics
      2. Retention Metrics
      3. Compensation/Benefits Metrics
      4. Training and Development Metrics
   4. Reporting Methods and Examples: Charts and Graphs
   5. Workshop: Developing HR Reports Using Bar Charts, Pie Charts and Line Charts
3. Employee Documentation and Record Keeping
   1. Purpose and Objective of Record Keeping
   2. Employee Files: Legal Documents to Maintain
   3. Developing an Orientation Package: Documents to Provide to New Hires
   4. Policies, Procedures and Work Rules
   5. Developing an Organization’s Employee Handbook
      1. Purpose of Handbook
      2. Sections of the Handbook
      3. Process of Developing Handbook

HR System

Course Objectives:

1. List the core functions of HR systems and determine business requirements for their organization’s HR system.
2. Develop HR reports using different types of graphs and templates.
3. Identify legal documents required to collect and maintain for employees.
4. Develop their organization’s employee handbook

Course Content:

1. HR Information System
   1. Working with Human Resources Information Systems (HRIS(
   2. Functions and Features of HR Systems
   3. Determining Business Requirements
   4. Developing Assessment Criteria to be Used for Evaluating Different Systems
   5. Assessing and Evaluating Existing HR Systems
   6. Workshop: Live Demonstration and Practice Using an HRIS
2. HR Measurements and Reporting
   1. Research Terms and Techniques
   2. Frequently Used HR Metrics
   3. Calculating HR Metrics
      1. Recruitment Metrics
      2. Retention Metrics
      3. Compensation/Benefits Metrics
      4. Training and Development Metrics
   4. Reporting Methods and Examples: Charts and Graphs
   5. Workshop: Developing HR Reports Using Bar Charts, Pie Charts and Line Charts
3. Employee Documentation and Record Keeping
   1. Purpose and Objective of Record Keeping
   2. Employee Files: Legal Documents to Maintain
   3. Developing an Orientation Package: Documents to Provide to New Hires
   4. Policies, Procedures and Work Rules
   5. Developing an Organization’s Employee Handbook
      1. Purpose of Handbook
      2. Sections of the Handbook
      3. Process of Developing Handbook

Interviewing Skills

Course Objectives:

1. Identify the benefits of interviewing skills
2. Establishing a plan for an interview and prepare an office for an interview.
3. Handle an interview by developing an understanding of the various types of candidates.
4. Identify the types of bias, the steps involved in evaluating a candidate, and several criteria for ranking candidates.
5. Identify the follow-up tasks that should be performed after an interview.
6. List the provisions outlined by EEO and identify appropriate and inappropriate questions, including those that are not permissible according to the law.
7. Define disability, identify the questions that are prohibited by the ADA, hire prospective employees legally under the Immigration Reform and Control Act, and use Form I-9.

Course Content:

• Fundamentals of interviews
• Planning and preparing
• Handling and conducting
• Evaluating and deciding
• Following up
• EEO guidelines
• Federal laws

HR Management

Course Objectives:

1. Plain the main functions in Human Resources Management (HRM).
2. Explain the new roles of modern Human Resources Management.
3. Apply the functions of recruitment and selection and follow the main steps in attracting and hiring qualified candidates.
4. List the different steps in the training and development cycle.
5. Explain the roles and responsibilities of Human Resources Management in designing and implementing a performance management system.
6. Demonstrate understanding of a complete compensation management system

Course Content:

• Human Resources Management (HRM)
• Competency-Based Human Resources Management
• Recruitment and Selection
• Training and Development
• Performance Management
• Compensation and Benefits
• Careers in Human Resources

Identifying Training Needs and Evaluating Training

Course Objectives:

1. Use internationally recognized methods to identify training needs
2. Analyze and sort the data obtained from a Training Needs Assessment (TNA)
3. Write instructional learning objectives that are aligned with the results of the TNA
4. Evaluate the effectiveness of training at various levels using proper data collection methods and instruments for each level of evaluation
5. List ways to improve transfer of skills from training workshops to the workplace
6. Calculate the Return on Investment (ROI) for training programs by determining their financial costs and returns

Course Objectives:

1. The general framework
   1. Reasons for identifying needs
   2. Present and future indicators of training needs
   3. Responsibilities
      1. The style inventory
      2. Identifying potential internal training resources and Subject Matter Experts (SMEs)
2. Methods for identifying training needs (ITN)
   1. The four steps of needs assessment
   2. Questions to ask during each phase
   3. Data collection template
   4. Data gathering: the cornerstone for ITN
   5. Quantitative and qualitative methods
   6. From interviews to focus groups
   7. Comparison of primary data gathering methods
3. Linking TNA with program design and program evaluation
4. Evaluation at levels I and II
5. Evaluation at level III: skill transfer from workshop to workplace
6. Converting data to monetary value and calculating the return on investment (levels IV and V)

Train the Trainer

Course Objectives:

1. Understand why and when training is necessary
2. Accurately target training
3. Identify specific training objectives and outcomes
4. Prepare a training session or program
5. Determine the best methods of delivering
6. Design and develop interactive activities, resources and relevant assessment tools
7. Deliver creative training presentations

Course Content:

1. Identifying skills gaps
   1. Conducting skills audits
   2. Assessing skills
   3. Mapping current skill against audit results and future needs to target training
2. Finding the best training for the purpose
   1. Resources
   2. Materials
3. Learning preferences
4. Designing and developing a session or program
5. Delivering training
   1. Gaining and holding the learner’s attention
   2. Treating adults as adults
   3. Involving learners in the experience
   4. Sharing ideas
   5. Practice and feedback
6. Identifying what the learner has learned
   1. Activities
   2. Assessment tools
   3. Assessment processes
7. Follow up
8. Reinforcement of correct learning
9. Planning into action
   1. Applying new learning at work

Time Management

Course Objective:

1. Articulate your goals.
2. Analyze how you are currently allocating your most precious resources: energy and time.
3. Identify elements of your personal work style that contribute to your effective use of time.
4. Assemble a collection of time-management tools and strategies that you can use to take control of your time.
5. Create an action plan for your time-management process and identify ways to evaluate and improve your efforts.

Course Content:

1. Defining Goals
   1. Define Time Management
   2. Describe Your Dreams
   3. Identify Regrets
   4. Articulate Goals
2. Analyzing Energy Allocation
   1. Identify How Energy Is Spent
   2. Analyze Tasks
   3. Analyze Time Usage
   4. Analyze Energy Flow
3. Identifying Personal Style
   1. Review a Successful Day or Project
   2. Analyze Your Preferences
   3. Identify Personal Strengths
   4. Identify Personal Motivators
   5. Reduce Time Wasters
4. Assembling the Toolbox
   1. Negotiate for Success
   2. Delegate Tasks
   3. Choose Tools that Work for You
5. Creating an Action Plan
   1. Create the Action Plan
   2. Evaluate the Time-Management Process

Communication Skills

Course Objective:

1. Interact with individuals who display a specific communication style and communicate using various verbal and nonverbal modes of communication.
2. Identify the elements that influence first impressions.
3. Use paraphrasing effectively and provide positive and constructive feedback in a business setting.
4. Identify the types of ineffective supervisors and use different techniques to deal with them.
5. Identify the guidelines for communicating with colleagues.
6. Respond to customers’ complaints and identify a proper way to reject a vendor’s contract without rejecting the vendor.
7. Determine the nature of an organization’s culture; use the cultural network to your advantage.

Course Content:

1. Communication styles and methods
   1. Communication styles
   2. Identifying primary communication styles
   3. Identifying secondary communication styles
   4. Verbal and nonverbal communication
   5. Using verbal communication
   6. Using nonverbal methods
2. First impression and building rapport
   1. The importance of first impressions
   2. Identifying elements of a first impression
   3. Communicating to build rapport
   4. Building rapport
   5. Establishing credibility
   6. Building positive relationships
   7. Asking questions
3. Building relationships through feedback
   1. The importance of providing feedback
   2. Using paraphrasing
   3. Providing feedback
   4. Providing positive feedback
   5. Providing constructive feedback
4. Supervisors
   1. Understanding supervisor styles
   2. Handling ineffective supervisors
   3. Promoting an idea
   4. Handling human resource issues
   5. Negotiating a raise
   6. Handling resignation
5. Colleagues and subordinates
   1. Communicating with colleagues
   2. Responding to a colleague’s idea
   3. Communicating with subordinates
   4. Refusing a subordinate’s request
   5. Handling dismissal
6. Customers and vendors
   1. Communicating with customers
   2. Responding to complaints
   3. Communicating with vendors
   4. Rejecting a vendor’s proposal
   5. Complaining to a vendor
7. Organizational culture
   1. Understanding organizational cultures
   2. Adjusting to the culture
   3. Discussing elements of organizational culture
   4. Identifying organizational culture
   5. Cultural networks
   6. Using cultural networks
   7. Discussing roles in cultural networks
   8. Managing physical culture
   9. Arranging meeting space
   10. Managing emotional culture
   11. Using positive language
   12. Encouraging initiative

Problem Solving

Course Objectives:

1. Build and expand their decision-making, critical thinking and creative problem solving skills.
2. Apply logical and creative approaches to solving problems and making decisions.
3. Use traditional and creative tools for identifying causes and generating solutions.
4. Utilize creativity and lateral thinking as business tools.
5. Analyze and solve actual problems facing them at work.
6. Gain confidence in asking the “right questions” and overcoming the stress of making complex decisions.
7. Demonstrate and build credibility with upper management.
8. Develop strategic approaches to problem-solving and decision-making

Course Content:

1. Problem-Solving and Decision-Making
   1. Definitions and Tools: An Overview
   2. The Link between Problem-Solving and Decision-Making
   3. The Principle of Organizing Our Thinking about Problems
   4. Identifying Our Own Mind Traps
   5. Brain Analysis and Ways of Learning
2. The Rational Approach to Problem-Solving (Kepner-Tregoe)
   1. Techniques of Recognizing Problems
   2. Difference between Causes and Symptoms
   3. The Helicopter Approach
   4. Problem Analysis
   5. Decision Analysis
   6. Potential Problem Analysis
3. Problem Analysis Supplementary Tools
   1. Root Cause Analysis
   2. The Importance of the “Why” Question
   3. Ishikawa Fishbone Concept
   4. Assumptions in the Workplace
   5. The Agile Critical Thinking Framework
   6. The R.E.D Model and Business Situation Applications
4. Decision-Making Supplementary Tools
   1. Being Decisive and Principles of Decision-Making
   2. The How-How Method
   3. Decision Analysis Weighted Worksheet
   4. Consensus Decision-Making
5. Creativity and Problem-Solving
   1. Assessment of Creativity and Ways to Think Creatively
   2. Lateral Thinking Tips
   3. Creativity and Its Use as a Business Tool
   4. Barriers to Creativity and Ways to Overcome them
   5. The Hemispheres of the Brain
   6. Brainstorming Tips and Tools
   7. Six Thinking Hats
   8. Implementing an Action Plan and Adjusting Based on Feedback
6. Applications of Techniques
   1. People Problems and Solutions
   2. Analysis and Solution of Real Cases Presented by Participants

Team Work

Course Objectives:

1. Raise skill levels to produce effective practical knowledge of methods and techniques.
2. Understand the nature, purpose and structure of a working team and the individual requirements which contribute to its success.
3. Effective use of a range of tools and techniques to improve communications and relations within the team.
4. Understand the differences and effectiveness of different types of communication.
5. Use these techniques to build an effective structure and Team process that can be used to deliver professional results for the team on a consistent basis.
6. Increased understanding and awareness of how to solve problems within a team.

Course Content:

1. Team Management
   1. Establishing Team Rules
   2. SWOT analysis
   3. Building on individual Strengths and improving weaknesses.
   4. Motivation
   5. Delegation
   6. The individual within the team.
2. Communication
   1. Oral, written and visual
   2. Within and out with the Team.
   3. Establishing Roles within the team
   4. Class workshop
3. Characteristics of a Team
   1. Awareness of unity
   2. Team Creativity
   3. Team Decisions
   4. Interpersonal team relationship
4. Problem Solving
   1. Methods and techniques
   2. Resolving issues
   3. Course summary and close

Planning and Organizing

Course Objectives:

1. Understand the principles and importance of correct planning
2. Have a clear understanding of the essentials of planning
3. Enable delegates to set effective goals
4. Learn to set objectives to aid in the achievement of the goals
5. Organize and adapt plans for successful implementation
6. Understand how to use planning tools such as Gantt Charts, etc.
7. Understand and practise the principles of prioritizing work effectively
8. Learn personal organizing strategies to help with work-life balance
9. Learn how to organize your office, computer, and paperwork
10. Practise the skills of planning and organizing in a controlled environment

Course Content:

1. Defining Planning & Organizing
2. The Key Elements Of The Planning Cycle
3. Setting Goals & Objectives
4. SMART(ER) Goals And Their Use In The Workplace
5. Planning & Organizing Exercise
6. Types Of Planning Tools
7. The Key Elements Of Organizing
8. Using A Gantt Chart
9. Prioritising Workload For Effectiveness & Efficiency
10. The Pareto Principle
11. Planning & Organizing Exercise
12. Improving Personal Organization
13. Improving Your Work Environment: Office Layout, Computer & Paperwork
14. ‘Work Smarter, Not Harder’
15. Handling Delegation For Effective Organization
16. Tips For Work-Life Balance

Strategic Marketing Plan

Course Objectives:

1. Apply a logical step-by-step process to produce a sound marketing plan.
2. Devise a marketing plan that builds on marketing audit findings.
3. Use marketing audit findings to identify effective strategies and tactics.
4. Develop the components of the strategic marketing plan.
5. Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Course Content:

• The Marketing Concept
• The Marketing Planning Process
• The Business Situation Analysis
• Planning Segmentation, Targeting and Positioning
• Strategy Development
• Tactical Planning Applications
• Putting It All Together

Strategic Marketing

Course Objectives:

1. Provide concise, comprehensive coverage of marketing strategies and techniques
2. Grasp and practice the essential skills in the areas of:
3. Strategic planning
4. Product development
5. Pricing strategies
6. Promotional strategies
7. To give non marketing personnel exposure to best practice when developing strategies to launch and promote products and services
8. To ensure that attendees are abreast of the latest thinking in marketing

Course Content:

1. Strategic Marketing Planning
   1. Marketing defined
   2. Role of Marketing in the Organization
   3. Vision and Mission from a marketing perspective
   4. Alignment with the company’s aims and objectives
   5. The marketing process
   6. The 7 Ps of Marketing
   7. Strategies vs. Tactics
2. Developing a Customer-Led Approach to Marketing
   1. Market research and gathering market intelligence
   2. Getting inside the mind of the buyer
   3. Developing a USP which matters to the buyer
   4. Understanding trends and anticipating customer wants and needs
   5. Market Segmentation and Positioning
   6. Strategies for marketing to consumers, organizations and resellers
3. Expanding the Marketing Mix (Part 1):
   1. Product:
      1. New product development
      2. Developing a range of products
      3. Understanding the product life cycle
      4. Developing strategies for different stages of the life cycle
      5. Branding decisions
      6. Packaging and labelling
   2. Price:
      1. How your price positions you in the mind of the buyer
      2. Pricing strategies and decisions
      3. Considerations when choosing a price: product mix, promotional pricing, geographical pricing
      4. Expanding the Marketing Mix (Part 2):
   3. Place:
      1. Selecting the right distribution channels
      2. Selling though retailers, wholesalers and other resellers
      3. Selling directly to consumers
      4. Using the internet to sell products and service
   4. People:
      1. People are our greatest asset’ – why people are included
      2. Using your staff to convey the company brand values
      3. How Marketing relates to Human Resources and Customer Service
   5. Process:
      1. Taking a marketing led approach to internal processes and systems
      2. Making your process your USP
   6. Physical Evidence:
      1. How to show evidence of the quality of your product or service
      2. Using case studies and testimonials
      3. Getting third party endorsements of your product or service
4. Expanding the Marketing Mix (Part 3)
   1. Promotion:
      1. Selecting the right promotional strategies
      2. BTL and ATL marketing activities
      3. Advertising
      4. Direct Marketing
      5. Direct Sales
      6. Internet Marketing
      7. Public Relations
      8. Referral Strategies
      9. Sales Promotion
      10. Social Media
   2. Writing the Marketing Plan:
      1. What goes into a strategic marketing plan
      2. How to plan a promotional campaign
      3. How to get internal support for your plan

• Drawing by AutoCAD Software (Introductory Course)
• Design of Steel Structures
• Structural Analysis and Design by StaadPro Software

• Essentials of FPGA Design
• Microcontrollers programming
• Information Security

• Electronics Fundamentals: Circuits, Devices, and Applications.
• Electronics Fundamentals: Circuits, Devices, and Applications.
• Digital Fundamentals: Circuits, Devices, and Applications.
• Introduction to C/C++ for Non-Programmers

• Casting processes
• Effective Maintenance Management
• Emergency Response Management
• Equipment Inspection
• Instrumentation and Control
• Maintenance Management
• Measurement Systems and Techniques
• Product Design and Development
• Productivity and Reliability Based Maintenance
• Properties and Processing of Materials
• Reliability Centered Maintenance
• Supply Chain Management
• Total Productive Maintenance
• Machinery Failure Analysis and Troubleshooting
• Inventory Management and Purchase